Brandy Market Growth Factors and Share by Manufacturer 2019-2023

Posted on 2019-12-04 by researchinsights in Food & Beverage // 0 Comments

04^th Dec 2019 – Global Brandy Market is anticipated to grow significantly in the forecast period due to rise in demand for premium drinks. Brandy is an alcoholic spirit refined fermented fruit juice or wine. Among different fruits, such as plums, apples, peaches, cherries, etc. grapes is the standard fruit for brandy. Brandy is either served with soda as after-meal drinks or alone. It is used to flavour several dessert dishes and mixed drinks, ignite flamed dishes like cherries jubilee and crepes Suzette. It is also used as a base spirit in the making of other distilled liquors.

Brandy market is driven by increase in spending power of consumer on the global scale, growing urbanization, growing popularity of cocktails, and shifting consumer demographics from vodka and whiskey to brandy. Moreover, increase in demand for brandy from developing economies and premiumization, growing popularity of cognac and increasing e-commerce penetration are also fuelling to the growth of brandy market. Most developing economies around the globe have large population that prefer strong alcoholic drinks like brandy. However, market is impeded due to growing competition from other spirit manufacturers.

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Few trends observed in the market include rise in number of strategic acquisitions, consumption shift towards brandy in Asian regions, growing number of innovations in product and process, and cognac cocktail trends. Brandy manufacturers are focusing on offering consumers with variety of drinks with different blends and flavors and promote cognac-based cocktails. In the past years, Philippines, based Emperador Distillers acquired Bodege San Bruno, a brandy maker from Spain. Furthermore, strategic acquisition of Mackay & Whyte has also benefitted the brandy market. Cognac, a type of brandy is increasingly used in cocktails

Market is categorized on the basis of type, pricing, distribution channel, and geography. On the basis of type, market is divided into XO, V.S., Multi-Idler, V.S.O.P., and Hors dage. Based on pricing, market is bifurcated into value, standard, premium, and super-premium. Amongst all, super-premium pricing segment is expected to lead the market in future due to growing consumers’ preference. In terms of distribution channel, market is divided into restaurant & bar & club, supermarket & shop, exclusive store, and others.

Key Players:

Emperador
Gran Matador
McDowell’s No.1
Hennessy
Mansion House
Changyu
E & J Gallo
Honey Bee
Old Admiral
Men’s Club
Dreher
McDowell’s VSOP
Golden Grape
Paul Masson
Martell

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Geographically, this report is segmented into several key Regions, with production, consumption, revenue (million USD), market share and growth rate of Brandy in these regions, from 2012 to 2023 (forecast), covering

North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia and Italy)
Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
South America (Brazil, Argentina, Columbia)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa

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