Cereal Meal and Groat Market Emerging Factors, Future Demands, and Key Players, 2022

Global cereal meal and groat market is anticipated to witness significant growth in the forecast period owing to rise in demand for food across the globe. Cereal meal is made from cereal grains, which is normally consumed at breakfast. Different types of breakfast cereals are highly preferred by large population on the global scale. Among all, oatmeal is a highly consumed cereal that helps in treating several health issues. Groats are also extremely nutritious majorly used in porridge and soups.

The market is driven by factors like growing world population (infant supplements), increasing disposable income of consumers, and changing eating habits of public on the global scale. Moreover, increase in awareness among consumers for healthy lifestyle for breakfast as well as snacks and increasing urbanization assisted by developing economy are also fueling the cereal meal and groat market. However, increasing production and adoption of substitutes like Quinoa meal, cornflakes and brown rice is hampering the market growth.

Breakfast cereal manufacturers are introducing cereals in a wide range of flavors, which is an emerging trend in this market. Moreover, rising use of oat meal for animal feed and skin care products is another emerging trend in the market. The market is categorized on the basis of type, application, and geography. On the basis of type, market is divided into wheat meal, maize meal and groats, and others. Wheat meal segment holds larger share of cereal meal and groat market owing to the increasing demand from the developing economies.

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Based on application, market is bifurcated into direct consumable foods and food processing industrial application. Direct consumable foods segment is expected to lead the market owing to the growing health conscious population. Geographically, market is segmented as North America, Europe, Asia Pacific, and Middle East & Africa. Asia Pacific region leads the market owing to high production of cereals and groats and developing food-processing industry. North America and Europe are also the dominant regions due to explosive demand from the region.

The major players profiled in cereal meal and groat market comprise Nature’s Path Foods, Inc., Nestlé S.A, Hamlyn’s Of Scotland, General Mills, Inc., Cargill, Quaker Oats Company, Kellogg NA Co., Weetabix Ltd., Incorporated, Bagrry’s India Ltd, World Finer Foods.

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