Sales of Organic Cosmetics to Accelerate from Key End-use Industries Buoyed By High Demand During COVID-19 Pandemic

XploreMR provides a critical assessment of the performance of emerging and mature markets in a new publication titled “Organic Cosmetics Market: ASEAN Industry Analysis and Opportunity Assessment 2014 – 2020”

Parent Market Analysis 

Beauty and Personal care industry includes skin care, hair care, oral care, toiletries and others. With increase concerns for enhanced appearance, the cosmetic products are witnessing an increased adoption among the consumers across the globe.

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Moreover, demand for specialised products such as anti-ageing, sunscreen and anti-whitening by the consumers has led the manufacturers to develop such cosmetic products.Additionally, companies are focussed on widening distribution channel across the globe. This is further supported by use of modern techniques such as online marketing and branding to create visibility of products among the increasing online users across the globe.

Organic Cosmetics Overview

Organic cosmetics products are retrieved from organically grown ingredients and processing it naturally without any addition of chemical. The emerging concern with wellbeing, consciousness for greener products and awareness among the consumers about the availability of safer cosmetic products is expected to fuel the market growth for organic cosmetics in the near future.

Market Value Forecast

The ASEAN organic cosmetics market wasvalued at US$ 2,564.7 Mn in 2014 and expected to reach US $ 4,410.9 Mn by 2020, reflecting a CAGR of 9.5% during forecast period. The ASEAN organic cosmetics market is expected to account for nearly 6.6% of the global organic cosmetics market by 2020. The ASEAN organic market witnesses a major contribution from hair care followed by skin care and make up products.

Product Type Analysis

On the basis of product type, the subsegmentation includes skin care, hair care, make up, perfumes, toiletries and others which includes feminine hygiene, baby care and oralcare. Among the above mentioned sub segments, organic skin care market in ASEAN was valued at US$ 1, 089.2Mnin 2014 and is expected to register a CAGR of 9.7% by 2020. Additionally, organic hair careis expected to be the largest market in terms of market share contribution, registering a CAGR of 9.3% by 2020.The demand for organic skin care cosmetic products is supported by increasing acne problems due to oily skin coupled with air pollution among the ASEAN consumers.

Distribution Channel Analysis

On the basis of distribution channel type, the sub segmentation includes department store, franchise outlet, beauty specialist store, direct selling, chemists or pharmacies store, online shopping and others. The franchise outlet is expected to show a double digit growth and emerge as the most dominating distribution mode for organic cosmetic products, preferred by the consumers during the forecast period. Furthermore, department store is predicted to hold second position in terms of CAGR during the forecast period.

Regional Analysis

Geographically, the market is sub segmented into six countries namely Thailand, Malaysia, Indonesia, Singapore, Philippines and Vietnam. Among all these countries Thailand and Indonesia, collectively accounted for 53.8% of the total organic cosmetics market in 2014.Thailand is expected to dominate the overall ASEAN Organic cosmetics market, accounting for 29.3% market share by 2020.

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However, Singapore is expected to register highest CAGR 9.8% followed by Malaysia. The growth in Singapore is supported by rise in disposable income and awareness among the consumers through various promotional techniques.

Key Trends

Changing consumer lifestyle and increasing disposable income in ASEAN countries is driving increasing acceptance for organic cosmetics products, not only among the high-income group, but also the middle – income group. Furthermore, rising consumer awareness for luxury products specifically for cosmetic products is contributing towards an increased demand for these products in ASEAN. Additionally, increasing consciousness among the male segment towards their outlook and appearance is expected to fuel the market growth in the near future.

Competitive Players Outlook

The ASEAN Organic cosmetics market is dominated by international players such as L’Oreal Group and Estee Lauder Inc. Apart from these, some of the key players profiled in this report includeWeleda Inc.,Groupe L’OCCITANE, W.S. Badger Company, Inc.