Latest Innovation in Global Gluten-free Products Market

The report “Gluten-free Products Market by Type (Bakery Products, Snacks & RTE Products, Pizzas & Pastas, Condiments & Dressings), Distribution Channel (Conventional Stores, Specialty Stores, Drugstores & Pharmacies), and Region – Global Forecast to 2023″.  The Gluten-Free Products Market Is Projected To Account for USD 6.5 Billion By 2023 Changing lifestyles of consumers and growing awareness about the celiac disease have led to a surge in demand for FDA-certified health-enriching products.

An increasing number of health conditions such as high cholesterol levels, obesity, and low energy levels have encouraged retailers to allocate products that align with the health requirements of consumers. To cater to the increasing demand for fat-free products, manufacturers focus on utilizing gluten-free ingredients in their products. According to MarketsandMarkets, the gluten-free products market is projected to account for a value of USD 6.5 billion by 2023, recording a CAGR of 7.6%.

What are the opportunities in adopting microencapsulation technology to improve the shelf life of gluten-free products?

In conventional products, gluten protein is responsible for the management and retention of moisture, which, in turn, imparts the product with a relatively long shelf life. Therefore, due to the absence of gluten, gluten-free products tend to have a short shelf life and in most cases, do not have a good texture. Increasing the moisture retention and shelf life are tough goals to meet for gluten-free food manufacturers and require continuous R&D and incorporation of newer technologies to attain the desired shelf life.

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Microencapsulation is one such technology that can be used to increase the shelf life and texture of gluten-free products. The same technology has been used to overcome the cardboard consistency of refrigerated pizza, rising crust pizza, and also for the shelf-life extension of frozen and refrigerated dough, frozen biscuit dough, scoop and bake frozen muffins, and biscuits.

The coatings used in the application of this technology are gluten-free. Further, there is a wide range of gluten-free fruit acids and lactic acid shNelf-life extenders, which when coated on the product can help deliver optimum & consistent leavening, thereby overcome pre-reactions. This can help in extending the shelf life and deliver an all-natural taste and texture with good consumer appeal.

Conventional Stores To Be the Leading Revenue Generator in the Gluten-free Products Market Through 2023

Due to busy and hectic lifestyles, consumers visit conventional stores such as mass merchandisers, online retailers, grocery stores, and warehouse clubs. Also, conventional stores accommodate a range of fat-free and gluten-free products that align with the diverse health requirements of consumers. Due to these factors, the conventional store segment is projected to be a leading contributor in the market during the forecast period.

The Gluten-free Products Market To Record the Fastest Growth in Europe During the Forecast Period

Bakery and confectionery products are considered staple foods in various countries of Europe. Increasing consumption of bakery and confectionery products in the region have encouraged retail outlets to accommodate shelves with innovative products that are low-fat, gluten-free, and health-enriching. Also, a major section of the population in Europe is gluten-intolerant, due to which preference for gluten-free products remains high. On account of these factors, Europe is projected to record the fastest growth in the market during the forecast period.

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