Eye Tracking Market with COVID-19 Impact Analysis by Offering & Application Forecast to 2025

Northbrook, USA, 2021-Jan-20 — /EPR Network/ —

According to the new market research report – Eye Tracking Market with COVID-19 Impact Analysis by Offering (Hardware, Software, Services), Tracking Type (Remote and Mobile), Application (Assistive Communication, and Human Behavior & Market Research), Vertical, and Geography- Global Forecast to 2025, the eye tracking market is expected to grow from USD 368 million in 2020 to USD 1,098 million by 2025; it is expected to grow at a CAGR of 24.5% from 2020 to 2025. The high demand for eye trackers in the healthcare vertical, especially for the assistive communication application is one of the key driving factors for the eye tracking market. The increasing penetration of eye tracking technology in the consumer electronics vertical, and high demand for eye trackers for personalized advertisements and consumer research purposes are a few other key factors having a positive impact on the growth of the eye tracking market.

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Remote eye-tracking segment to dominate eye tracking market, in terms of size, during forecast period

The market for remote eye tracking devices is expected to dominate during the forecast period. The demand for remote eye-tracking devices are mostly from the healthcare & research labs and automotive & transportation verticals. The most common arrangement for remote eye tracking involves the eye tracker being physically attached to the computer screen for applications in assistive communication, gaming, and automotive, among others.

Automotive & transportation application to witness highest growth rate in the eye tracking market between 2020 and 2025

The automotive & transportation sector is expected to grow at the highest CAGR during the forecast period. The automotive & transportation vertical provides a lucrative opportunity for the growth of the eye-tracking market. Many automotive companies, such as Caterpillar (US), Jaguar Land Rover (UK), and Volkswagen (Germany), have deployed eye-tracking technology in their vehicles. Some prominent companies, such as Seeing Machines (Australia) and Smart Eye (Sweden), in the eye-tracking market, cater to this segment.

North America to hold largest share of eye tracking market by 2020

North America is expected to hold the largest share of the eye tracking market by 2020. The US and Canada are the key countries contributing to the growth of the eye tracking market in North America. A number of players in the North American region are consistently working to find ways and means to use eye trackers in different fields such as healthcare, retail & advertisements, consumer electronics, and automotive & transportation. Europe is expected to account for the second-largest share of the eye tracking market during the forecast period. The UK and Germany are significant demand-generating countries for eye tracking technology-based products and services in this region.

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A few key players operating in the eye tracking market are Tobii (Sweden), EyeTracking (US), SR Research (Canada), Seeing Machines (Australia), PRS IN VIVO (France), Smart Eye (Sweden), EyeTech Digital Systems (US), Eyegaze (US), Ergoneers (Germany), ISCAN (US), iMotions (Denmark), and Lumen Research (UK).

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