Food & Beverage Sector is Dominating the Majority Share of the Global Natural Sweetener Market

The global natural sweeteners market size is estimated to be valued at USD 2.8 billion in 2020 and projected to reach USD 3.8 billion by 2025, recording a CAGR of 6.1% during the forecast period.

The global natural sweeteners industry has witnessed growing trends in the past years. The growth of this industry is majorly driven by increase in health consciousness among consumers to encourage the demand for healthier food choices, increase in demand for natural sweeteners due to the rise in consumer inclination toward natural products, and growing demand for sugar alternatives in various applications in the food & beverage industry. Other factors driving the demand for these natural sweeteners include the growing applications of sweeteners, specially in food & beverage industry in developing and underdeveloped countries, owing to its low-calorie and naturally sweetening properties. However, the growth of the market is inhibited by factors, such as ambiguity related to health problems caused due to over consumption of natural sweeteners.

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The natural sweeteners market, on the basis of end-use sector, is dominated by the food & beverage segment in 2019. Apart from the growing demand from end consumers resulting in a shift among manufacturers for the choice of their ingredients in the food & beverage sector, factors such as fluctuating prices and supply of sugars further drive the demand. Food & beverage industry players require a frequent supply of sugars, at constant price points, to further process and manufacture their line of products.

However, the supply and price of sugars have been witnessing fluctuations, owing to which manufacturers willingly opt for sugar alternatives to provide similar sweetness and flavoring to products. Also, the rising costs of various other ingredients in the food & beverage sector result in manufacturers to shift toward cheaper alternatives, providing similar characteristics, in further processing.

Also, food & beverage sector is prone to disruptive changes and trends and is completely consumer-driven. With the growing prevalence and incidences of diabetes and obesity globally, consumers have become more cautious about the ingredients included in food & beverage products. This has further led manufacturers in the food & beverage industry to adopt natural sweeteners in their line of products.

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Key players are DuPont (US), ADM (US), Tate & Lyle PLC (UK), Cargill (US), Ingredion Incorporated (US), Roquette Frères (France), FoodChem International Corporation (China), PureCircle Ltd (US), MacAndrews & Forbes Holdings Inc (Merisant) (US), Ecogreen Oleochemicals Pvt Ltd (Indonesia), Pyure Brands LLC (US), Stevia Hub India (India), Suminter India Organics (India), Stevia Biotech Pvt Ltd (India), The Real Stevia Company (Sweden), Sweetly Stevia USA (UK), XiliNat (Mexico), Fooditive B.V. (Netherlands), Saganà Association (Switzerland), and Hearthside Food Solutions LLC (US)

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