Horehound Supplements Market To Witness Robust Expansion Throughout The Forecast Period 2021 –2031

According to new Fact.MR study, worldwide sales of horehound supplements are estimated to surpass 6,200 tons in 2019. The horehound supplements industry continues to be influenced by a slew of factors, ranging from growing consumer inclination towards botanical nutraceutical supplements to R&D investments in exploring the application scope of various traditional herbs. The study assesses the horehound supplements market in detail, and offers an analysis of the macroeconomic and industry-specific factors influencing growth of the horehound supplements industry.

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The study opines that adoption of the horehound supplements market remain sustained by highly effective marketing strategies that are centered on the invented idea that advocates the necessity of these products for maintaining good health. Amendments made to US Federal Food, Drug and Cosmetic Act exclude manufacturers from all regulations on OTC and prescription drugs. The FDA will be responsible, rather than the manufacturers, to claim effectiveness and safety of these products, which has dramatically favored adoption of botanical supplements, in turn complementing the horehound supplements sales.

The U.S. FDA has not approved horehound as an effective cough-suppressant, however the European Medicines Agency (EMA) as well as German Commission E have approved its use as expectorant and appetite stimulant, as the herb meets the criteria for ‘traditional use registration’ for non-prescription, herbal medicines.  The study also finds that the clean-label motivations are permeating the supplements landscape, and growing consumer awareness has driven the shift away from medicines to nutrition supplements. The trend has paved lucrative avenues for horehound supplement manufacturers, acting as a key enabler of product differentiation.

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North America Leads the Way in Horehound Supplements Landscape

According to the study, North America continues to remain the leading market for horehound supplements, with sales in 2018 estimated in excess of 1,700 tons. According to the American Botanical Council, horehound is one of the top-selling ingredients for botanical supplements, commonly used in cold and cough remedies owing to its relevant suppressant properties. This, coupled with macro trends that range from unprecedented adoption of natural health remedies to growing preference for organic and natural products, continue to underpin sales of horehound supplements in North America.

Asia Pacific Excluding Japan (APEJ) will continue to remain the high-growth market for horehound supplements. Growing health-conscious demographic in the region, along with a relatively larger consumer base, continue to underpin lucrativeness of the region for horehound supplement sales. These supplements have gained popularity as effective solutions to combat stress, apart from their attribute of being a rich source of antioxidants.

The study finds that consumer show a marked preference for liquid horehound supplements, which can be attributed in part to their easier mode of administration. Worldwide sales of liquid horehound supplements account for over 40% market shares.

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What are the Key Growth Drivers of Horehound Supplements Market?

• Rising consumer preference for plant-derived and botanical products for the management and treatment of respiratory ailments, continue to complement adoption of the horehound supplements. Although funding for clinical trials apropos of horehound supplements potential in treating respiratory conditions is limited, its expectorant and cough-suppressant properties are considered to be a valuable addition to natural lozenges, expectorants, and cough syrups, in turn advocating research efforts into this natural health remedy.
• The European Medicines Agency (EMA) and German Commission E have advocated the traditional use of horehound for symptomatic treatment of bloating and flatulence, and in temporary loss of appetite. This has raised awareness among consumers about herbal medicinal products with horehound as the primary ingredient.
• Horehound supplements and other herbal nutraceutical products have gained increasing popularity on the account of alarming rise in the prevalence of obesity and digestive disorders. In addition, growth of the nutraceutical industry, along with the pervasive prevalence of lifestyle diseases, is likely to influence dynamics of the horehound supplements industry.
• Horehound supplements manufacturers are shifting their focus towards R&D investments that aim at discovering the scope of innovative applications of horehound supplements, and implementation of advanced technologies to come up with more economic extraction and production.

Key Country-wise Inclusions

• US Horehound Supplements Market
  • Canada Horehound Supplements Market Sale
  • Germany Horehound Supplements Market Production
  • UK Horehound Supplements Market Industry
  • France Calcium Silicate Boards Market
  • Spain Horehound Supplements Market Supply-Demand
  • Italy Horehound Supplements Market Outlook
  • Russia & CIS Market Analysis
  • China Horehound Supplements Market Intelligence
  • India Horehound Supplements Market Demand Assessment
  • Japan Horehound Supplements Market Supply Assessment
  • ASEAN Horehound Supplements Market Scenario
  • Brazil Horehound Supplements Market Sales Analysis
  • Mexico Horehound Supplements Market Sales Intelligence

Report Benefits & Key Questions Answered

• Horehound Supplements Market Category and segment level analysis: Fact MR provides a detailed analysis of the factors influencing sales growth across key segments. It highlights key growth drivers and provides useful information for identifying sales prospects at the regional and local level.
• Horehound Supplements Market Historical volume analysis: The report provides a comparison of Horehound Supplements Market historical sales and projected sales performance for 2021-2031.
• Horehound Supplements Market Manufacturing trend analysis: The report offers a detailed analysis of manufacturing trends in the Horehound Supplements Market It carefully gauges the impact of changing healthcare needs of key demographics globally
• Horehound Supplements Market Consumption by demographics: The report investigates consumer behavior affecting Horehound Supplements Market demand outlook for the assessment period. Effect of their keenness for digital trends on Horehound Supplements Market is  carefully analyzed
• Post COVID consumer spending on Horehound Supplements Market Consumption: Healthcare industry has been largely influenced by COVID-19 pandemic. The Fact MR Market survey analyzed consumer spending post COVID-19. It assesses how current trends that will influence expenditure on healthcare services, thus affecting Horehound Supplements Market growth.

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