Digital Marketing Software Market Continues Steady Growth, Forecasting US$ 266,523 Million by 2033

Posted on 2024-02-13 by Future Market Insights in Technology // 0 Comments

The global digital marketing software market is projected to reach a value of US$ 68,814 million in 2023. Over the following decade, from 2023 to 2033, it is expected to grow at an annual rate of 14.5%. This growth trajectory is predicted to lead to a market value of US$ 266,523 million by the year 2033.

Growth is attributed to the increasing penetration of software implementation in organizations. From 2018 to 2022, a CAGR of 14% was registered for the digital marketing software market.

Digital marketing software plays a crucial role in elevating brand visibility and improving customer interactions through online channels. In response to intensifying competition and the widespread availability of the Internet, marketers are revising their strategies, leading to a notable surge in the use of digital marketing software within organizations.

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A tool for performing digital media marketing is called digital marketing software. The software contributes to brand promotion by improving customers’ digital channel experiences. Growing internet usage and fiercer competition have forced marketers to adapt their marketing techniques, and these two factors have led to a rise in the use of digital marketing software within organizations.

Through social networking sites, mobile applications, and instant messaging, digital marketing software improves client connection and helps establish and sustain long-term relationships with clients.

Digital Marketing Software Market: Drivers and Restraints

Surging budgets for digital marketing, emerging social media platforms, increasing internet subscribers, and growing adoption of mobile devices are the factors responsible for the growth of the digital marketing software market over the forecast period.

Additionally, digital marketing cloud software is expected to propel the market growth owing to its various attributes such as easy accessibility, cost-effectiveness, automatic integrations, and minimum IT investment. Further, growing inclination towards mobile marketing and social media marketing are the two factors coupled together to drive the digital marketing software market in recent years.

Regional Trend:

North America is expected to dominate the digital marketing software market owing to increasing its vertical application. Further, countries such as U.S. and Canada are projected to exhibit a smooth growth rate regarding revenue, due to the substantial increase in offering value-added customer services.

Asia-Pacific is anticipated to witness the fastest growth rate, owing to increasing penetration towards software implementation in the organization, further countries such as India and China are the fastest emerging countries regarding technology and software products, due to the presence of economic labor availability.

Leading Key Players:

SAS Institute Inc.
Adobe Systems
Hewlett-Packard (HP)
IBM Corporation
Hubspot
Oracle Corporation
Microsoft Corporation
SAP AG
Marketo
Salesforce.Com Inc.

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Digital Marketing Software Industry Segmentation:

By Service:

Digital Marketing Software for Deployment and Integration
Professional Digital Marketing Services Software
Managed Digital Marketing Services Software

By Software:

E-Commerce
Web Content Management (WCM)
CRM
E-Mails
Web Analytics
Automation Software
Social CRM

By Deployment:

Cloud Based
On Premise

By Application:

BFSI
Manufacturing
Telecom and IT
Energy
Healthcare and Life Sciences
Education
Public Sector & Utilities
Retail

By Region:

North America
Latin America
Western Europe
Eastern Europe
South Asia & Pacific
East Asia
The Middle East & Africa (MEA)

About Future Market Insights (FMI):

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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