Patient Engagement Solutions Market Forecast: Opportunities and Challenges Ahead

The global patient engagement solutions market was valued at USD 22.7 billion in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 17.7% from 2024 to 2030. The market’s growth is fueled by advancing technologies, the adoption of Electronic Health Records (EHR) and mobile health (mHealth) solutions, the high prevalence of chronic diseases, supportive actions by key stakeholders, and a rising consumer-centered approach in healthcare. According to a 2021 survey by NextGen Healthcare, 83% of respondents from ambulatory healthcare believed patient engagement solutions were essential for organizational financial success and improving patient outcomes. The survey also indicated that the COVID-19 pandemic accelerated market growth.

Gather more insights about the market drivers, restrains and growth of the Global Patient Engagement Solutions Market

COVID-19 brought unprecedented challenges to daily life and economies worldwide, placing immense pressure on healthcare systems. This situation led providers, insurers, and life sciences companies to seek patient engagement solutions across settings like remote monitoring, virtual consultations, and clinical trials. Movement restrictions during the pandemic intensified the need for virtual communication between patients and providers, leading to a surge in demand for patient engagement solutions in 2020. Although growth slowed in 2021, the market is expected to continue expanding steadily over the forecast period.

The COVID-19 crisis spurred innovations in patient monitoring and cloud computing. For example, in April 2020, GE Healthcare launched a cloud-based remote monitoring tool to aid clinicians in managing ventilated COVID-19 patients. The global rise in smartphone use has further accelerated the adoption of mHealth by both providers and consumers. Healthcare apps are increasingly available for download on smartphones and can connect to wearable devices, enhancing overall health management. This has increased patient reliance on mHealth apps, with the pandemic significantly advancing digital transformation in healthcare.

Application Insights

In 2023, outpatient health management led the market with a revenue share exceeding 39.0%. The segment for other applications, including R&D and preventive care, is anticipated to grow at the highest rate of 18.0% throughout the forecast period. Patients managing chronic disorders require consistent monitoring and education on managing their conditions. As healthcare becomes more consumer-focused, patients are becoming increasingly engaged in their own care planning, monitoring, and optimization efforts.

Patient engagement solutions facilitate remote communication between patients and healthcare providers, streamlining data sharing, patient feedback, and other health-related information. For instance, in November 2019, the CDC funded arthritis management and prevention programs in 13 states to improve quality of life and patient monitoring for rural arthritis patients. Adoption of patient engagement solutions is also expected to increase within the R&D sectors of medical devices, pharmaceuticals, and other life sciences due to rising product availability and demand.

Order a free sample PDF of the Patient Engagement Solutions Market Intelligence Study, published by Grand View Research.