Cartoon Inspired Kids Wear Market Trends, Growth Drivers, and Business Opportunities

The global cartoon inspired kids wear market size is expected to reach USD 115.01 billion by 2030 , expanding at a CAGR of 7% from 2023 to 2030, according to a new report by Grand View Research, Inc. Strong demand from the Asia Pacific region, primarily brought on by rising birth rates, is credited with driving the expansion of the worldwide market. In addition, parents are emphasizing style by following the most recent fashion styles as well as simple and practical clothing for their children.

Nearly 627,110 people are employed by the toys industry in the U.S., and 95% of toy producers, retailers, and wholesalers are small companies. A survey conducted by the Toy Retailer’s Association in October 2020 found that 88% of parents said that toys have been a significant factor in their ability to bond with their children and that 56% of parents have been spending more time with them. During the pandemic, the “kidult” movement was popular among adults, and companies like LEGO and MONOPOLY, provide games for both kids and adults.

Since 90% of toys are made of plastic, several brands have been concentrating on minimizing their environmental effect during manufacturing. Many large brands are implementing various sustainability efforts. For instance, The Lego Group pledged to cut absolute carbon emissions by 37% along the complete value chain by 2032 in a press update. These kinds of measures aid in the sustainability of toys, but they may also result in higher toy prices.

Get a preview of the latest developments in the Cartoon Inspired Kids Wear Market! Download your FREE sample PDF today and explore key data and trends

The concept of “veganism” has become popular all over the world and has entered the apparel domain too. By purchasing vegan children’s apparel, consumers can be confident that no harmful substances have been used to make the clothes—from the cultivation of organic cotton through the use of natural, skin-friendly dyes when coloring the fabric. This fabric is extremely soft and ideal for children, who are known to have highly sensitive skin.

Consumer purchasing habits have changed recently, and kids’ appearances are being given greater consideration. This aspect has given brands and companies a great opportunity to offer more stylish children’s clothing in a variety of styles and prints. Clothing and merchandise such as hats, bags, scarf and others are made to be versatile and can be worn for a variety of occasions. The market for children’s clothing has adopted current trends in adult fashion, which emphasize comfort and performance.

Cartoon Inspired Kids Wear Market Report Highlights

• Kids wear held a majority share in the 2022 market. Popular cartoon characters such as Mickey Mouse, Elsa from Frozen, and Spider-Man are often featured on kids’ clothing, and these characters have a strong influence on kids’ fashion choices. Moreover, the variety of styles allows parents to find clothing that suits their child’s individual style and preferences

• The online distribution channel is set to expand at the fastest rate in the coming years. Manufacturers in the market have realized the potential of the online channel and are hosting their products on shopping websites to better cater to consumer needs and achieve a higher profit margin

• Asia pacific region dominated the markets and will retain its position in the coming years. Regional as well as local players are adopting various marketing strategies such as printing cartoon characters on various products like toys and clothes to attract children and influence their connection with the brand

Key Companies & Market Share Insights

The market is characterized by the presence of a few established players and new entrants. Many big players are increasing their focus on the growing trend of the landscaping services market. Players in the market are diversifying their service offerings in order to maintain market share.

• In July 2022, H&M launched back-to-school fashion for kids. The new launch consists of denims, t-shirts, hoodies, functional outwear, shoes, backpacks, and accessories. H&M back-to-school kids’ wear is available in stores and online.

• In February 2021, JAKKS Pacific, Inc. announced global toy rights with SEGA of America, Inc. for Paramount Pictures’ feature film, Sonic the Hedgehog 2. The company designed and produced branded toys such as action figures, playsets, vehicles, plush toys, and collectibles based on the film, which released in 2022.

List of Key Players of Cartoon Inspired Kids Wear Market

• The LEGO Group
• BANDAI NAMCO Holdings Inc.
• Hasbro
• Mettel
• The Children’s Place, Inc
• Gap, Inc.
• JAKKS Pacific, Inc.
• Carter’s Inc.
• H&M Hennes & Mauritz Co., Ltd.
• The Walt Disney Company

Gather more insights about the market drivers, restrains and growth of the Global Cartoon Inspired Kids Wear Market