Sony PlayStation Collaborates With MUBI To Enhance Film Viewing On PS3
Released
on: June 09, 2010, 04:10 am
Author:
Sony Computer Entertainment Europe Ltd
Industry: Entertainment
Sony Computer Entertainment Europe [SCEE] has announced a
partnership with online film cinematheque MUBI, to bring to
PlayStation®3 (PS3™) a new service that will introduce PS3 owners to a
world of independent, international and classic cinema.
Later this year, PS3 users will have access to a treasure trove of celluloid curated
by experts - so that even non-experts can enjoy what might otherwise take a lifetime
to discover. MUBI will offer more than 300 films at launch from directors from
Audiard to Zeferelli; and they're all going to be available to stream directly to
users' PS3s.
PS3 users will need to download the free MUBI application from PlayStation Store.
They can then open it up and start watching. Users can find festival gems,
classics, famous independent releases and art-house flicks, or discover the work of
world-famous directors like the Coen Brothers and Tarantino alongside Latin American
directors and restored shorts from international archives. Furthermore, users can
share their recommendations and ideas with friends in the PlayStation MUBI
community.
Joining SCEE President Andrew House in Cannes at the unveiling of the service, MUBI
founder Efe Çakarel said: "MUBI is the fastest growing online destination for
lovers of independent, foreign and classic film. And discovery for PS3 users
couldn’t be more fun - from finding out about the films behind the latest buzz at
Cannes, to taking the film recommendation of MUBI members like Martin Scorsese."
Andrew House added: "PlayStation is about great entertainment, from PS3 games to content, delivered straight to the living
room or enjoyed on the go. Today this ranges from VidZone through to PlayTV. MUBI
offers the perfect independent counterpoise to our box-office blockbuster, hi-def,
video delivery service, catering for the tastes of an ever broader customer base.
Add in PS3’s DVD and PS3 Blu-ray disc
player and we have the perfect ticket for film lovers."
This is an online cinema for cinema lovers - a
movie service that takes you beyond the mainstream and deep into thousands of views
of our world through different lenses - all streamed straight to movies fans' PS3
to turn their living rooms into their own private cinema. MUBI for PS3 will be
launched this year in UK, Ireland, France, Italy, Iberia, Germany, Austria,
Switzerland, Benelux, Nordic countries, Australia, New Zealand.
Visit http://eu.playstation.com/mubi for more details
ENDS
About Sony Computer Entertainment Europe Ltd
Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the
distribution, marketing and sales of PlayStation®3, PlayStation®2, PSP™
(PlayStation®Portable) and PlayStation®Network software and hardware in 99
territories across Europe, the Middle East, Africa and Oceania. SCEE also develops,
publishes, markets and distributes entertainment software for these formats, and
manages the third party licensing programs for the formats in these territories.
Since the launch of PlayStation 3 in November 2006, over 35.7 million units have
been sold globally and continue to be sold at a record level. Maintaining its
position as one of the most successful consumer electronic products in history,
PlayStation 2 has sold over 144.5 million systems worldwide. Since its launch at
the end of 2004, over 61.5 million PSPs have been sold globally, highlighting the
importance of the portable entertainment market. With the huge increase in interest
and accessibility of network applications and network gaming, over 47 million
accounts have registered to PlayStation Network, the free-to-access interactive
environment, and over 980 million items have been downloaded.
PlayStation, the PlayStation logo are registered trademarks of Sony Computer
Entertainment Inc. PS3 and PSP are trademarks of Sony Computer Entertainment Inc.
All other trademarks are property of their respective owners.
PR contact details:
Thelma Badu Yankson
Central PR manager
10 Great Marlborough Street
London
W1F 7LP
020 7859 5981
eu.playstation.com