Burton launches Quiksilver clothing line
Released on: March 30, 2009, 9:11 am
Industry: Consumer Services
Burton, the men's fashion specialists, has launched a new
clothing line available online and in selected high street Burton
stores from Quiksilver, the surf and casual wear clothing company.
Among the items in the new range of mens clothing from
Quiksilver are a number of printed t-shirts, including some featuring vintage
designs, hoodies and zip ups and a full range of boardshorts, all boasting intricate
Jaqui Murphy, Burton Buyer, said: "This Quiksilver range provides the Burton
customer with a true feel of the surfing brand by including the original 1970s logos
on vintage wash tees and classic hibiscus print boardies, while remaining relevant
to a fast paced British lifestyle with brushed cotton hoodies and a comfortable
range of easy to wear coloured tees."
Quiksilver designs, produces and distributes clothing, accessories and related
products for young-minded people and develops brands that represent a casual
lifestyle driven from a surfing heritage. Quiksilver's authenticity is evident in
its products, events and retail environments across the globe.
Quiksilver's products are sold throughout the world, primarily in surf shops, skate
shops and other specialty stores but the new clothing line will now also be
available online at burton.co.uk and in selected high street stores.
The Quiksilver way of life was born in 1969 when two young Australian surfers went
to Torquay to live out their surfing dream. Their break through was creating
innovative boardshorts made from a durable lightweight fabric which dried rapidly.
Soon other riders would do anything to get one of these elusive newfangled
boardshorts. This was the birth of Quiksilver, the genuine, original, functional
choice of the hard-core participant. Over the years Quiksilver has been propelled
further by its constant innovation in materials, high tech fabrics and cutting edge
graphics - this collection is the embodiment of the Quiksilver lifestyle.
Burton has a long history in mens fashion, having been
founded in 1903 by Montague Burton in Chesterfield. Burton now has over 400 outlets
all over the UK and Ireland making it one of the country's largest sellers of
casual and formal menswear, including mens t-shirts, jeans, jackets, knitwear, mens shorts, shoes, underwear and accessories.
Customers can also shop online from the Burton.co.uk website which offers free
returns in-store or by post and fast delivery to their home.
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