New Creative Agency, The Fashion Minded, Launches Pop Up Event In SoHo

NEW YORK, NY, 2016-Sep-19 — /EPR Network/ — New creative agency, The Fashion Minded, is pleased to announce that its debut pop up event, Fall Into September, will launch on September 17^th and 18^th in SoHo. The Fashion Minded introduces its new fashion retail concept aimed to support retailers that are looking to creatively transform the shopping experience for consumers. Jennylynn Aberin and Margaret Pauta, two millennial entrepreneurs with backgrounds in fashion and multi-channel retail, founded the company with the purpose of changing the way brands approach commerce and marketing.

 

For the September event, The Fashion Minded has partnered with contemporary companies such as 5 on 7, Kasané, Olga Pastyrnak, Quinn, Snowman NY, Vincetta, and more. The event, which was curated by Aberin and Pauta, showcases designer clothing and accessories and will kick off on Saturday, September 17^th with a VIP shopping hour. At the VIP event, influencers and members who have subscribed to The Fashion Minded’s newsletter will be granted early access to shop the new collections. The VIP shoppers will be treated to music, cocktails, light bites, exclusive offers and a gift bag. Immediately after, doors will open to the public from 11am to 8pm and from 11am to 6pm on Sunday September 18^th.

 

Aberin spearheads the retail division of The Fashion Minded, utilizing her background in boutique buying and wholesale operations. Pauta manages creative services for The Fashion Minded, employing her skills and talents honed from years of experience working at fashion companies like Club Monaco and Lucky Brand.

 

The pop up event will take place at 430 West Broadway, New York, NY 10012, located between Prince Street and Spring Street. To gain VIP access, customers can become a member of The Fashion Minded at www.the-fashionminded.com.

 

About The Fashion Minded:

The Fashion Minded is a boutique creative agency that specializes in connecting fashion brands with modern retail and marketing solutions. The company takes a strategic approach to innovative marketing techniques, modern retail opportunities, and creative services, including design, technology, photography and production services. For more information, visit www.the-fashionminded.com.