BlueVenn help Hotelplan UK deepen its customer insight

Posted on 2016-10-11 by Scurnow in Marketing, Software, Travel // 0 Comments

Bristol, UK, 2016-Oct-11 — /EPR Network/ — Hotelplan UK, a group of leading specialist tour operators, complete a project with BlueVenn to provide a database management, Single Customer View and customer analytics solution.

Hotelplan UK has chosen multi-channel marketing solutions provider BlueVenn to help the company develop a Single Customer View for brands, Inghams, Ski Total, Esprit and Santa’s Lapland.

With a plan to use BlueVenn’s Single Customer View and the marketing campaign software, Hotelplan UK CRM Manager, Jessica Tottman, said:

“The comprehensive customer insight is extremely important to me, as well as being able to send triggered communications easily, thus making our campaigns more targeted and timely. These capabilities are going to be game changers for us.

“[BlueVenn] has the right experts in the right places. That was a huge appeal for us – the fact that they are very process driven works well with what we are looking for.”

BlueVenn Chief Executive Officer, Steve Klin, said:

“The leisure and hospitality sector is starting to see huge benefits from data analytics, helping to improve both customer service and bottom line earnings. I’m delighted that Hotelplan UK has selected BlueVenn to help drive their business forward.”

ABOUT HOTELPLAN

Hotelplan UK, the parent company of specialist tour operators Inghams and Inntravel, expanded its operations in 2010 by acquiring the Enigma Travel Group, a company specialising in skiing holidays, which comprises the Esprit Ski, Ski Total, Esprit Sun and Santa’s Lapland brands. As a result of the acquisition, Hotelplan UK has become one of the best diversified skiing and walking holidays specialist in Britain.

ABOUT BLUEVENN

BlueVenn provides marketers with tools for powerful analytics, integrated campaign management, modelling, reporting and email communications through the BlueVenn Marketing Platform. Combined with years of experience building Single Customer View databases for some of the largest B2C organisations in the world, the BlueVenn products and solutions are at the forefront of a marketing big data revolution, redefining how marketers work and interact with their customers.

BlueVenn’s clients include Sony, Next, Asos, Subaru, The Washington Post, Gannett, The American Automobile Association, Lego, Liverpool Victoria, BetFred, lastminute.com and SunLife. For more information please visit www.bluevenn.com

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