Eastern Company – Tobacco Company Profile , 2017

Established in 1920, Eastern Company is the sole cigarette manufacturer in Egypt. A joint-stock company, it is still under state control, but has been partially privatized. Eastern retains a significant share of a relatively large Egyptian cigarette market. In addition to producing its own cigarette brands, the best known of which is Cleopatra, it manufactures some 19 leading foreign brands under license. The company derives most of its volume from the Egyptian market. Although it has historically had a strong export profile, this has diminished since the beginning of this decade. Overall, EC will continue to see moderate growth rates as Egypt’s population continues to grow; increasing the number of smokers.

Scope

– EC cigarette production stood at 60.3 billion pieces in 2016, the highest since 2010.
– The company accounted for almost 75% of the total Egyptian cigarette market.
– EC almost exclusively focuses on the domestic market with exports only accounting for 0.1 billion pieces in 2017.

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