Mass Beauty & Personal Care Products Market is expected to reach US$ 420 Billion by 2022

Dublin 2, Ireland, 2018-Jan-24 — /EPR Network/ — Fact.MR has recently added a new report to its vast online database. This research study is titled as “Mass Beauty & Personal Care Products Market Forecast, Trend Analysis & Competition Tracking: Global Review 2017 to 2022” which presents an in-depth study about the production, consumption, market volume, revenue (million USD) and market share across different geographical regions.

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Mass beauty & personal care products can be defined as products that fall into the wide range of affordable personal care and beautification goods. These products are directed to appeal to the masses, and hence they are not available at premium prices. Consumers use mass beauty & personal care products in their daily routines to maintain an appealing physical appearance and personal hygiene.

Urban cultures are known for their heavy emphasis on physical appearances, which is why beauty & personal care products have now become a must-have for the masses. Increasing penetration of internet has also propelled the adoption of beauty & personal care products in rural settings. With social media, the demand for mass beauty & personal care products is soaring without struggle. Leading cosmetic giants are actively expanding their product portfolio to cater to diverse hygienic needs of consumers, and at the same time, the consumers are encouraging beauty retailers by requesting new grooming products. Going forward, the global market for mass beauty & personal care products is likely to witness increasing participation of consumers in development of new products, which will be made to treat their custom needs of personal care.

The Fact.MR report on global mass beauty & personal care products market projects that the market will reach a value of US$ 295 Bn by the end of 2017. Affordable procurement of special materials, coupled with increasing awareness on benefits of adopting personal care products in daily routines will continue to draw consumers towards such products. By the end of 2022, the sales of mass beauty & personal care products will have surpassed US$ 420 Bn, growing at US$ 7.4% CAGR.

Key Report Highlights

1.    Taking into account the vast consumer population concentrated in the Asia-Pacific excluding Japan (APEJ) region, the demand for mass beauty & personal care products is expected to remain high in this region.

2.    The demand for mass beauty & personal care products in Middle East & Africa (MEA) is also expected to remain high. Manufacturers of such products will view this region lucrative, pertaining to high disposable incomes & upscale lifestyles of consumers there.

3.    North America’s mass beauty & personal care products market is also expected to remain at the forefront of global expansion.

4.    The report underlines the preference for skin care products in the global mass beauty & personal care products market. Manufacturers and consumer, alike, are showing greater inclination towards skin care products for masses. With an approximate 30% share, these products will procure a dominant share on the global market revenues for mass beauty & personal care products through 2022.

5.    Supermarkets or hypermarkets from around the world will be observed as leading sales channel for mass beauty & personal care products. While these sales outlets will collectively account for more than 38% share in 2017, the global sales of mass beauty & personal care products through retail chains is slated to be relatively higher. Retail chains will be the largest sales channel for mass beauty & personal care products over the forecast period. E-commerce is also expected to boost its presence on sales of mass beauty & personal care products in the global market, and is expected to grow at a healthy CAGR.

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High Demand for Skin Care Products

The report highlights that skin care-related products in the global mass beauty & personal care products market will witness greater traction, compared to other types of offerings. High dust levels and impact of atmospheric pollution on the health of consumers is expected to be the underlying driver for growing sales of mass skin care products. Many consumers, who are regularly using such skin care products, are unaware about their role as preventive measures for incidence of common dermatological complications. This high demand for skin care products is predicted to translate into a 30% share on the global market revenues through 2022. By the end of the forecast period, skin care products will prevail as top-selling product segment in the global market for mass beauty & personal care products.

Rising Retail Sales of Mass Beauty & Personal Care Products

With increasing penetration of e-commerce websites, leading retail chains in the global mass beauty & personal care products market are striving to uphold their dominance. By partnering with prominent manufacturers, retail chains are attracting consumers through direct sales of mass beauty & personal care products. The report observes retail outlets as the largest sales channel for mass beauty & personal care products through 2022.

Hypermarkets, on the other hand, are drawing customers through flat discounts and cost-effective bulk purchases. The e-commerce sales of mass beauty & personal care products will showcase an impressive growth at 6.5% CAGR.

Competition Tracking

A competitive landscape of the global mass beauty & personal care products market is included in the report, which profiles companies such as Kao Corporation, The Estée Lauder Companies Inc., Loreal Group, Revlon, Unilever, Avon, Procter & Gamble, Beiersdorf AG, Mary Kay and Shiseido. These manufacturers are expected to upgrade their offerings by considering the rising proliferation of organic cosmetics. Although, maintaining the affordability of mass beauty & personal care products will be a key challenge, especially when adoption of advanced production techniques increases initials costs of manufacturing. In the long run, a majority of these companies are likely to shift their manufacturing units in low-wage and high-resource parts of the world such as the Asia-Pacific excluding Japan (APEJ) region. Owing to emergence of a strong middle class in China and India, this region is expected to become one of the most prominent region for manufacturers globally.

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