CAR ELECTRONICS IN CANADA: ENTERTAINMENT, NAVIGATION, AUDIO, Overview And Opportunity to 2018

Posted on 2018-07-23 by Mark Hub in Industrial // 0 Comments

Albany, US, July 23, 2018: An up-to-date research report has been disclosed by Market Research Hub highlighting the title “IN-CAR ELECTRONICS: ENTERTAINMENT, NAVIGATION AND AUDIO” which provides an outlook for current market value as well as the expected growth of IN-CAR ELECTRONICS 2018. The report studies the casing heads market worldwide, especially in North America, China, Europe, Southeast Asia, Japan and India, with production, size, growth, revenue, consumption, import and export in these regions.

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As the wave of technological advancement and connectivity has made its way into the automotive industry, it is important to take stock of what role they play in the market. From the perspective of automakers, the value of in-car electronics is in their ability to influence purchases – whether to differentiate from another brand or to motivate a consumer to enter the market and start shopping for a vehicle. Given the amount of other factors that are present in a car from a consumer’s perspective – gas mileage, safety, cargo space, etc. – it is imperative for automakers to understand the role that in-car electronics play and the best way to move forward with them.

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Table of contents

OVERVIEW
What you need to know
Definition
EXECUTIVE SUMMARY
The issues
In-car electronics are a secondary consideration
Figure 1: Car purchase factors, April 2018
Awareness of in-car electronics systems is low
Figure 2: Unaware of system, April 2018
Consumer reluctance for innovating too quickly
Figure 3: Interest in new in-car electronics, April 2018
The opportunities
Many consumers are considering buying a car
Figure 4: Next planned car purchase, April 2018
Consumers buying a car soon are more influenced by in-car electronics
Figure 5: Aware of system but do not own, those who plan to buy in next six months vs overall, April 2018
Current in-car tech can be used to predict future usage
Figure 6: In-car electronics currently in vehicle, by age of vehicle, April 2018
What it means
THE MARKET – WHAT YOU NEED TO KNOW
New vehicle sales are increasing
People are spending more time in their cars
Hands-free device laws are making in-car electronics more valuable
Smartphone ownership is high
Tech-savvy young consumers will grow the market
Aftermarket manufacturers offer an alternative to built-in systems
MARKET FACTORS
New vehicle sales are increasing
Figure 7: New motor vehicle sales in Canada, January 2018
People are spending more time in their cars
Hands-free device laws are making in-car electronics more valuable
Smartphone ownership is high
Figure 8: Smartphone ownership, by age, January 2018
Tech-savvy young consumers will grow the market
Figure 9: Impact of in-car electronics, by age, April 2018
Aftermarket manufacturers offer an alternative to built-in systems
KEY PLAYERS – WHAT YOU NEED TO KNOW
Apple CarPlay and Android Auto available in most car makes
OnStar has evolved over the years
Consumers are skeptical about self-driving cars
Too many new car features may create noise
In-car electronics will continue to evolve
WHAT’S WORKING?
Apple CarPlay and Android Auto available in most car makes
OnStar has evolved over the years
CHALLENGES
Consumers are skeptical about self-driving cars
Too many new car features may create noise
WHAT’S NEXT?
In-car electronics will continue to evolve
THE CONSUMER – WHAT YOU NEED TO KNOW
Future purchase intent of vehicles
In-car electronics are a secondary consideration
Impact of in-car electronics among car shoppers
Awareness of in-car electronics systems
Finding the right balance for innovation
Using current in-car tech to predict future usage
FUTURE PURCHASE INTENT OF VEHICLES
Most car owners have a vehicle that’s from 2010 or newer
Figure 10: Age of newest car in household, among households with cars, April 2018
A car purchase is in the plans for the majority of consumers
Figure 11: Next planned car purchase, April 2018
CAR PURCHASE FACTORS
Purchase decisions primarily focus on gas mileage and safety features
Figure 12: Car purchase factors, April 2018
Figure 13: In-car electronics as car purchase factors, by next planned purchase, April 2018
In-car electronics are only influencing a minority of consumers
Figure 14: Impact of in-car electronics, by age of vehicle, April 2018
Figure 15: 2018 Mitsubishi Eclipse Cross: Technology, March 2017
Figure 16: Researching in-car electronics, by age of vehicle, April 2018
Figure 17: Impact of in-car electronics vs horsepower, by age, April 2018
Certain demographics are more open to in-car electronics
Figure 18: Impact of in-car electronics, Chinese Canadians vs overall, April 2018
Figure 19: Impact of in-car electronics, fathers vs overall, April 2018
Figure 20: Interest in new in-car electronics, fathers vs overall, April 2018
IMPACT OF ELECTRONICS AMONG CAR SHOPPERS
Consumers buying soon are more influenced by in-car electronics
Figure 21: Car purchase factors, those who plan to buy in next six months vs overall, April 2018
Current shoppers have higher awareness of available systems
Figure 22: Aware of system but do not own, those who plan to buy in next six months vs overall, April 2018
Figure 23: Soccer practice ft. Kathryn Hahn, Chrysler Pacifica S, March 2018
Current shoppers more interested in new tech features
Figure 24: Interest in new car features, those who plan to buy in next six months vs overall, April 2018
AWARENESS OF IN-CAR ELECTRONICS SYSTEMS
Systems available across makes are the most widely owned
Figure 25: In-car electronics system ownership, April 2018
Ford SYNC stands out as a leader in the market
Figure 26: Aware of system but do not own, April 2018
Figure 27: Impact of in-car electronics, Ford SYNC owners vs overall, April 2018
Figure 28: Discover the first-ever Ford EcoSport, February 2018

Continued….. @@

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