Big Data Strategy in Retail and FMCG Companies – Overview & Opportunities for Traditional Retailers

Posted on 2018-08-02 by Mark Hub in Transportation & Logistics // 0 Comments

Albany, USA, 2018-Aug-02 — /EPR Network/ — Market Research Hub (MRH) has recently broadcasted a new study to its broad research portfolio, which is titled as “Big Data in Retail and FMCG – Thematic Research” provides an in-depth analysis of the Big Data with the forecast of market size and growth. The analysis includes addressable market, market by volume, and market share by business type and by segment (external and in-house).The research study examines the Big Data on the basis of a number of criteria, such as the product type, application, and its geographical presence.

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Big Data and analytics (BDA) provide substantial opportunities for traditional retailers, FMCG companies, and eTailers since they already have a wealth of data that can be used for various analytics to optimize processes, increase sales, and launch new products and services. Detailed customer profiles can be built on Big Data, cost savings achieved through supply chain efficiencies, and superior customer experience offered, which can lift the brand image.

Big Data provides endless opportunities for analytics within retail organizations, including real-time in-store analytics, web analytics for e-commerce sites, and support for back-end and cloud-based resources. FMCG companies can use Big Data to aid the development of innovative products, target consumers with more personalized and relevant brand communications, and increase consumer loyalty. Retailers and FMCG companies must devise an effective Big Data strategy to enable increased responsiveness to consumers, as well as increase spend per customer.

Scope

– This report analyses the impact of big data in retail and FMCG.
– It discusses how big data and analytics (BDA) provide substantial opportunities for traditional retailers, FMCG companies, and eTailers.
– It identifies leading technology and retail & FMCG players who should benefit from the emergence of BDA.

Reasons to buy

– The report highlights some of the key players in the big data industry and where do they sit in the value chain.
– It identifies the main trends expected over the next two years in the big data theme.
– The report discusses how big data can be managed and its value to consumers and businesses.
– It provides an industry analysis, sighting some key mergers and acquisitions and critical milestones that have changed the course of the data center industrys evolution.
– The report analyses the impact of big data on retail and FMCG through some case studies, and key recommendations for retailers, FMCG companies, and IT vendors.

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Table of Content:

Table of Contents
PLAYERS 3
TRENDS 4
Data trends 4
Industry growth drivers 5
Hardware trends 6
Software trends 8
Big data trends in the retail and FMCG sectors 9
VALUE CHAIN 11
INDUSTRY ANALYSIS 13
Mergers and acquisitions 16
Timeline 17
THE IMPACT OF BIG DATA ON RETAIL AND FMCG 19
Retail and FMCG case studies 21
Key recommendations for retailers and FMCG companies 24
Key recommendations for IT vendors 24
COMPANIES SECTION 25
Public tech companies 25
Private tech companies 29
Retail and FMCG companies 31
TECHNOLOGY BRIEFING 34
GLOSSARY 36
APPENDIX: OUR THEMATIC RESEARCH METHODOLOGY 40

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About Market Research Hub

Market Research Hub (MRH) is a next-generation reseller of research reports and analysis. MRH’s expansive collection of ICT market research reports has been carefully curated to help key personnel and decision makers across industry verticals to clearly visualize their operating environment and take strategic steps.

MRH functions as an integrated platform for the following products and services: Objective and sound market forecasts, qualitative and quantitative analysis, incisive insight into defining industry trends, and market share estimates. Our reputation lies in delivering value and world-class capabilities to our clients.

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