Global In-App Advertising Market Size, Status, Application, Leading Player, Demand, Growth, Future Opportunity & Forecast to 2025

Posted on 2018-08-21 by Mark Hub in Software // 0 Comments

Albany, USA, 2018-Aug-21 — /EPR Network/ — Market Research Hub (MRH) has recently broadcasted a new study to its broad research portfolio, which is titled as “Global In-App Advertising Market Size, Status and Forecast 2018-2025” provides an in-depth analysis of the In-App Advertising with the forecast of market size and growth. The analysis includes addressable market, market by volume, and market share by business type and by segment (external and in-house).The research study examines the In-App Advertising on the basis of a number of criteria, such as the product type, application, and its geographical presence.

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This report focuses on the global In-App Advertising status, future forecast, growth opportunity, key market and key players. The study objectives are to present the In-App Advertising development in United States, Europe and China.

In-app advertising is a form of advertising through smartphones wherein the advertisements are integrated into the mobile applications. With adaption of digital marketing and smartphones penetration worldwide, there are lucrative opportunities for in-app advertising worldwide.
The global in-app advertising market is primarily driven by the increasing smartphone penetration and increased use of various smart phone applications, which the consumers use regularly such as Facebook, WhatsApp among others. Among various smart phone applications, the messaging applications will have a significant effect on the in-app advertising market as the consumers use the messaging applications on a regular basis compared to other smartphone applications. It is expected that the smartphone messaging applications will gain a billion new users in the next few years, which in turn will drive the market for in-app advertising market globally. Moreover, the increase in the number of smart phone applications downloads from google play store, iOS store will also drive the market for in-app advertising market globally. However, the technicality issues like the testing of advertisements for in-app advertising for different smartphone softwares like android and iOS are time-consuming as both softwares display contents differently which might pose as a restraint to the in-app advertising market globally.
In 2017, the global In-App Advertising market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2018-2025.

The key players covered in this study
Chartboost
Flurry
Inmobi
Millennial media
Mopub
…

Market segment by Type, the product can be split into
Standard Banner Ads
Interstitial Ads
Hyper-local Targeted Ads
Rich Media Ads
Video Ads
Native Ads

Market segment by Application, split into
Messaging
Gaming
Online Shopping
Ticketing
Others

Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America

Browse Full Report with Table of Content: https://www.marketresearchhub.com/report/global-in-app-advertising-market-size-status-and-forecast-2018-2025-report.html

Table of Content:

1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.4.1 Global In-App Advertising Market Size Growth Rate by Type (2013-2025)
1.4.2 Standard Banner Ads
1.4.3 Interstitial Ads
1.4.4 Hyper-local Targeted Ads
1.4.5 Rich Media Ads
1.4.6 Video Ads
1.4.7 Native Ads
1.5 Market by Application
1.5.1 Global In-App Advertising Market Share by Application (2013-2025)
1.5.2 Messaging
1.5.3 Gaming
1.5.4 Online Shopping
1.5.5 Ticketing
1.5.6 Others
1.6 Study Objectives
1.7 Years Considered

2 Global Growth Trends
2.1 In-App Advertising Market Size
2.2 In-App Advertising Growth Trends by Regions
2.2.1 In-App Advertising Market Size by Regions (2013-2025)
2.2.2 In-App Advertising Market Share by Regions (2013-2018)
2.3 Industry Trends
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Opportunities

3 Market Share by Key Players
3.1 In-App Advertising Market Size by Manufacturers
3.1.1 Global In-App Advertising Revenue by Manufacturers (2013-2018)
3.1.2 Global In-App Advertising Revenue Market Share by Manufacturers (2013-2018)
3.1.3 Global In-App Advertising Market Concentration Ratio (CR5 and HHI)
3.2 In-App Advertising Key Players Head office and Area Served
3.3 Key Players In-App Advertising Product/Solution/Service
3.4 Date of Enter into In-App Advertising Market
3.5 Mergers & Acquisitions, Expansion Plans

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