Processed Cheese Market: Increased Demand Expected to Soar Revenue during Forecast Period

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Canada’s one largest hamburgers chain, A&W recently announced its decision to cut processed cheese from all its restaurant menus and replace it with real, high quality Cheddar cheese made from 100 percent Canadian milk. Increasing demand to cut away from artificial colors, flavors, and preservatives and shifting preference for organically produced cheese, is making processed cheese fall on hard times. Moreover, an independent study detected the presence of industrial chemical Phthalates in highly processed cheese and cheese powder. Phthalates have been linked to genital birth defects in infants, especially boys and also pose a risk to pregnant women, babies and toddlers.

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Vegan Cheese among Other Substitutes Could Take Away a Revenue Slice Form Processed Cheese

Growing demand for environmental-friendly and non-dairy cheese substitutes are presumed to impact the sales of Processed Cheese Market in the coming years. Changing dietary patterns and relentless shift towards veganism is anticipated to push the sales of vegan cheese. Moreover, increasing incidences of lactose intolerance, considering that 70 percent of the world’s population falls in this ambit, is supplementing to the downfall of dairy products including processed cheese. Other milk cheese substitutes like cheese analogue- partially or wholly replaced by vegetables proteins like soyabean and peanuts have also been gaining prominence owing to changing nutritional needs.

Increasing Demand to Lower Salt Content in Processed Cheese Opens Up Avenues for Innovative Production Techniques

Processed cheese have been found to have unhealthy levels of sodium, considering its utility in fixing the flavor, texture, and the overall aptness of cheese. As more and more consumers are including cheese in their overall daily diet, advocacy groups have been calling to lower the salt content in processed cheese, also pushing for revised regulatory and labelling requirements. Manufacturers are exploring salt substitutes and alternate ways to produce that requires considerably less salt considering the challenges associated with reducing in certain forms of cheese including artisanal and raw-milk.

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Key Players Compelled to Adhere to Processed Cheese Norms

In the backdrop of rising health concerns owing to lactose intolerance and presence of life threatening allergens in dairy products including processed cheese have established a set of stringent regulatory standards. The FDA regulates the labelling norms and standards for all kinds of cheese products. Earlier this year, EU approved European Dairy Association’s (EDA) and Assifonte’s guidelines pertaining to cheese as a raw material and ‘Good Manufacturing Guidelines Practice for Processed Cheese’, respectively. Key stakeholders in the processed cheese market are upping their R&D efforts to meet food regulations set by the global authorities.

Competitive Landscape Analysis – Global Processed Cheese Market

Fact.MR has extensively analyzed the key players in global processed cheese market and studied their key expansion strategies for the assessment period of 2017-2022. Key market players identified in the report on global processed cheese market include Almarai-Joint Stock Company, Arla Foods amba, Associated Milk Producers, Inc., Fonterra Co-operative Group Limited, Mondelez International, Inc., Savencia SA, and Sargento Foods Inc. Key players are likely to focus on developing new, innovative products to reach out to the expansive consumer base with evolving demands.

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