Ultimate Edge Communications Announces Its $50,000 Ultimate Employee Value Proposition

Posted on 2019-09-09 by UltimateEdge in Internet & Online // 0 Comments

Sydney, Australia, 2019-Sep-09 — /EPR Network/ — Sydney-based media marketing consultancy Ultimate Edge Communications (UEC) has announced its “$50,000 Ultimate Employee Value Proposition” to attract and retain the very best talent the industry has to offer.

“There’s no doubt this generation of highly skilled workers is looking for something special and different from their employers,” explains UEC founder and CEO, Aleisha McCall. “We set out to construct the Ultimate Employee Value Proposition to become the ultimate company to work for in our industry.”

UEC researched thought leaders across a wide range of industries, including Simon Sinek, renowned for his understanding of the current employment climate and corporate culture shifts needed to make the most of this generation’s strengths and capabilities.

UEC’s approach is based on the core principle of genuine respect for the individual as a human being, acknowledging that life extends beyond work. It ‘starts’ with the gift of a monthly movie pass providing them a reason to go out to a theatre instead of staying home and binge watching a series and then encouraging them to share their experience with the rest of the team to build a sense of community beyond work-related discussions.

The company also provides unlimited free tea, coffee and snacks (popcorn, chocolate, fruits, nuts, etc.) as well as an annual health, wellness or fitness activity for staff to try something ‘new’.

A heavily discounted gym membership is also available with Anytime Fitness, conveniently located in the building as well as an exclusive membership with unlimited small group classes at The East Coast Squash Academy’s seven conveniently located clubs across Sydney. The UEC office is equipped with full private shower facilities for enthusiasts who want to cycle into work.

Two recent social events were enhanced with specially tailored elements to reflect and reinforce the team’s core identity and high-performance ideals with a figure skating excursion and an inaugural squash competition respectively.

Other very popular benefits are a day off on both birthdays and corporate anniversaries supplemented with an annual $1,000 bonus to acknowledge and reward team loyalty and service.

With a dedicated focus on personal and professional development, each team member is allocated a budget of $1,000 to purchase any book or training aid to further their career in a way that is congruent with the company’s strategic initiatives. To date, the corporate library totals more than 80 titles ranging from personal empowerment, meditation and leadership, to technical subjects such as Agile, Scrum, Lean Kanban project management, digital marketing, data visualisation, advanced analytics and optimisation.

The Ultimate Employee Value Proposition includes a 4-day flextime workweek arrangement that requires team members to be in the office Monday to Thursday from 10 AM to 4 PM with Fridays being optional to work remotely. With 35 billable hours per week assigned to client work and 5 paid, non-billed hours allocated for administrative functions, the 40-hour workweek is seen as an attractive reprieve from the long, stressful hours associated with many media agencies.

“When we chose to make Fridays optional, we did so purposefully,” adds McCall. “We wanted to give high-performers the opportunity to extend their weekends so they can travel or just have more time to reset, recharge and rejuvenate as they wish. We’ve found it has been beneficial to both team morale and much higher productivity.”

Flextime is only possible with a fully integrated job management system that tracks every single task, per project, per client, per staff member – a $20,000 R&D investment that has allowed UEC to get rid of the much-despised “punch clock mentality” and micro management.

The penultimate drawcard, valued at $30,000 per employee, is the Ultimate Professional Protégé Program, a curriculum custom-designed to provide the team with the skills and attributes to excel as a self-organising team via the 4 dimensions of mastery: Personal, Professional, Business and Internet Mastery.

The themes and topics to be covered include: Personal Productivity Principles, Crystal Clear Communication, Momentum Management, Persuasive Presentation Principles, a 1-Day Mini MBA, Internet Sales Lead Generation, Data Visualisation & Analytics, Speed Reading and Accelerated Learning.

The program content is delivered internally and in collaboration with a handful of well-established and reputable institutions including: General assembly – for creative design and marketing education, Sydney University – for continuing education courses in analytics, data visualisation and other technological aspects and WEA – for personal development courses that are on fringe of the traditional academic system.

The benefit program could not be considered the “ultimate” without a performance bonus plan expected to reward team members at a 10% to 25% premium to market pay scales. If achieved, that would indeed be the ultimate employee value proposition!

This announcement is one of many strategic initiatives to bring UEC’s unique selling proposition to the marketplace:

We’re relentless trailblazers on the leading edge, delivering fully integrated data-driven media, creative design and marketing automation & intelligence by intimately collaborating with high growth brands seeking long-lasting market-beating results from an infectiously passionate team.

Since its inception in 2014, UEC has provided ultimate results to a wide range of Australian and international brands, including Virgin Active, Paspaley, Under Armour, Mortgage House, Red Balloon, Jeans for Genes and more.

“With this program, we want to become the ultimate company employees want to work for so with their highly skilled contributions, we can become the ultimate company high-growth brands want to work with,” concludes McCall.

– END –

Ultimate Edge Communications

Ultimate Edge Communications (UEC) was founded in Sydney in 2014, by Aleisha McCall, finalist of B&Ts “30 under 30 Entrepreneur” and a former international synchronised ice skating champion.

UEC is able to over-deliver on expectations by being the conductor to an orchestra of moving parts that create a symphony of results that resonate with highly targeted audiences across both B2B and B2C sectors.

The composition begins with expert media buying that requires establishing a key strategic proportion between traditional offline and digital media spending. Once the budget allocation is defined, it then proceeds to tactical deployment of funds across the selected channels to ensure target market optimisation to set the stage for everything that follows.

The second act is to create design elements specifically tailored to each of the channels to ensure optimal conversions while providing coherent maximum brand reinforcement. The collaboration and synchronisation of media and creative design is one of the reasons UEC out-performs its peers as well as internal marketing departments.

The third act builds on this momentum to integrate lead generation and client acquisition activities to feed into a cohesive customer journey that provides a higher conversion on their path to purchase. This is enabled with sophisticated automated workflows that create and enhance the customer experience, reducing attrition at or immediately following a purchase as well as substantially improving customer satisfaction during the consumption of the product or service. This inevitably reduces operational costs. Even though UEC is focused on media, sales and marketing, the systemisation of multiple customer journeys translates into organisational improvements that further create benefits with economies of scale. These improvements often provide the much-needed capacity to grow quickly without substantial additional and costly human resources.

The last act builds to a crescendo by embracing leading-edge technologies including: Artificial intelligence, machine learning, heuristics, predictive modelling and data analytics to fully embrace the concept of deliberate practice principles that have created Olympic medallists and World Champions. This complex process involves creating a self-reinforcing feedback loop that automatically and systematically applies highly sophisticated mathematics and statistical techniques to optimise all the moving components, so we can manage, monitor and adjust each variable in harmony with the others to maximise profits at the minimum cost while sustaining the highest quality and brand integrity.

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