Ultimate Edge Communications Confirms It Switched To A 4-Day Workweek Earlier This Year

Posted on 2019-09-11 by UltimateEdge in Internet & Online // 0 Comments

SYDNEY, Australia, 2019-Sep-11 — /EPR Network/ — Sydney-based media marketing consultancy Ultimate Edge Communications (UEC) confirms it switched to a 4-day workweek earlier this year to first retain its most valued employees and now wants to attract the best talent the industry has to offer.

UEC founder and CEO, Aleisha McCall explains: “We know work-life balance is increasingly important to the highly skilled employees we want to keep and attract. Competition for the best talent is harder than ever.” A new mother, now expecting her second daughter, McCall wanted to make flextime a core value for her team.

The 4-day workweek is established on the core principle of genuine respect for the individual as a human being, acknowledging that life extends beyond work. The 4-day flextime workweek arrangement requires team members to be in the office Monday to Thursday from 10 AM to 4 PM with optional Fridays. With 35 billable hours per week assigned to client work and 5 paid, non-billed hours allocated for administrative functions, the 40-hour, 4-day workweek is seen as an attractive reprieve from the long, stressful hours associated with many media agencies.

Flextime is only possible with a fully integrated job management system that tracks every single task, per project, per client, per staff member – a $20,000 R&D investment that has allowed UEC to get rid of the much-despised “punch clock mentality” and micro management.

“What I like is that the optional workday is Friday” says Todd Leussink, UEC’s Social Media Specialist. “I recently went to the snow and had a few hours to pack my bags on Friday afternoon before we hit the road for the (long) drive. I was the only one with the flexibility to do that. For me, it meant the weekend started on a positive note and was much less stressful.” Leussink adds, “the best part was coming in later (to work) on Monday morning after the long drive home. I really love that UEC values my personal time.”

This is one of many announcements UEC is making to reinforce its Unique Selling Proposition in the marketplace:

We’re relentless trailblazers on the leading edge, delivering fully integrated data-driven media, creative design and marketing automation & intelligence by intimately collaborating with high growth brands seeking long-lasting market-beating results from an infectiously passionate team.

Since its inception in 2014, UEC has provided ultimate results to a wide range of Australian and international brands, including Virgin Active, Paspaley, Under Armour, Mortgage House, Red Balloon, Jeans for Genes and others.

“We want to become the ultimate company people want to work for so we can become the ultimate company high-growth brands want to work with,” concludes McCall.

Ultimate Edge Communications

Ultimate Edge Communications (UEC) was founded in Sydney in 2014, by Aleisha McCall, finalist of B&Ts “30 under 30 Entrepreneur” and a former international synchronised ice skating champion.

UEC is able to over-deliver on expectations by being the conductor to an orchestra of moving parts that create a symphony of results that resonate with highly targeted audiences across both B2B and B2C sectors.

The composition begins with expert media buying that requires establishing a key strategic proportion between traditional offline and digital media spending. Once the budget allocation is defined, it then proceeds to tactical deployment of funds across the selected channels to ensure target market optimisation to set the stage for everything that follows.

The second act is to create design elements specifically tailored to each of the channels to ensure optimal conversions while providing coherent maximum brand reinforcement. The collaboration and synchronisation of media and creative design is one of the reasons UEC out-performs its peers as well as internal marketing departments.

The third act builds on this momentum to integrate lead generation and client acquisition activities to feed into a cohesive customer journey that provides a higher conversion on their path to purchase. This is enabled with sophisticated automated workflows that create and enhance the customer experience, reducing attrition at or immediately following a purchase as well as substantially improving customer satisfaction during the consumption of the product or service. This inevitably reduces operational costs. Even though UEC is focused on media, sales and marketing, the systemisation of multiple customer journeys translates into organisational improvements that further create benefits with economies of scale. These improvements often provide the much-needed capacity to grow quickly without substantial additional and costly human resources.

The last act builds to a crescendo by embracing leading-edge technologies including: artificial intelligence, machine learning, heuristics, predictive modelling and data analytics to fully embrace the concept of deliberate practice principles that have created Olympic medallists and World Champions. This complex process involves creating a self-reinforcing feedback loop that automatically and systematically applies highly sophisticated mathematics and statistical techniques to optimise all the moving components, so we can manage, monitor and adjust each variable in harmony with the others to maximise profits at the minimum cost while sustaining the highest quality and brand integrity.

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