Personal Exercise Mats Market, Overview with Detailed Analysis, Competitive landscape, Major Driving Factors 2028

Sales of personal exercise mats exceeded 130 thousand units in 2018, according to a recent Fact.MR study. By the end of 2019, the sales are envisaged to register a Y-o-Y growth of 7%. While a paradigm shift of consumers to healthier lifestyle practices has been a prominent factor underpinning sales of personal exercise mats among individuals, the report expects an increasing number of institutional buyers to emerge as a strong demand determinant in the years to come.

“While the rising costs and health issues may seem like doom and gloom, personal exercise mats manufacturers look forward to capitalize on consumers’ increased focus on overall wellness. Growing participation of consumers in physical activities, coupled with a significant rise in the adoption of yoga as a part of curriculum across various academic institutions, has translated into a significant hike in sales of personal exercise mats,” says the analyst at Fact.MR.

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Competition Landscape

According to the Fact.MR study, the global personal exercise mats market will remain a fragmented landscape, where global leaders, such as EuProMed s.r.o., Lotus Design, Airex AG, Baya, Ecoyoga Ltd., and Equilibrium DFS are augmenting their R&D investments, targeting innovative product line-ups. A majority of leading brands competing in the personal exercise mats industry are benefiting from the rising potential of European market, and are likely to rely majorly on E-commerce for yoga mats sales.

On the other side, market challengers are focused on innovations in personal exercise mats that are based on a mix of technology and research, ultimately delivering novel offerings in the sticky mats category. Several companies also focus on experimentation around the ‘sticky factor’ of personal exercise mats so as to cater to a diverse range of demands of exercise enthusiasts.

Development of value added and multi-purpose personal exercise mats, such as mats for yoga, Pilates, and other fitness activities will remain a key focal point of a number of participants in the personal exercise mats market. Intelligent sales management has identified to emerge as a profitable strategic move for various competitors in the personal exercise mats market. Brands that are investing in intelligent sales management are particularly attracting customers through lucrative discount offers on E-commerce platforms. Growing focus of manufacturers on offering high quality mats that are pleasant to touch, do not absorb sweat, comfortable, long-lasting, reasonably priced is likely to intensify demand.

The global sustainability drive has been invading the fitness industry as well, as a result of which the manufacturers of fitness accessories, such as personal exercise mats are zooming in the focus on the raw materials. As the growing number of conscientious consumers are prioritizing the eco-friendly quotient of products that they use, along with the comfort, it is more likely that the use of sustainably sound raw materials will mark an important trend among the manufacturers of personal exercise mats. Consequently, although polyvinyl chloride (PVC) exercise mats have been the bestsellers owing to their higher sticky factor, organic cotton and similar materials have been recently registering strong growth in sales, banking on the reduced environmental impact. The study identifies healthy growth prospects facing non-PVC personal exercise mats in the forthcoming years.

Several manufacturers are also adopting advanced technologies to introduce durable, sweat-proof, anti-skid, and other personal exercise mat variants in the market. Steadily increasing penetration of personal exercise mats that specifically offer users a relaxing feel that plays an instrumental role in delivering the soothing impact of yoga and meditation, has been further adding to the market attractiveness of personal exercise mats. Recently, Blank Yoga, a recognized yoga mat company, has narrowed its focus on developing a range of self-cleaning yoga mats, which is likely to gain ground in the market.

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Personal Exercise Mats Market – Key Restraining Factors

Strong presence of unorganized players is increasingly creating unnecessary competition in the personal exercise mats market, minimizing the scope of individually generating high revenues.

Personal exercise mats market still remains underpenetrated to a certain extent as a sizeable potential consumer pool in developing countries continue to use ordinary mats rather than purchasing those that are specifically designed for personal exercising and yoga.