Consumer Wet Wipes Market to Undertake Strapping Growth During Forecast Period, 2017 to 2026

Consumer wet wipes are skincare products developed for maintaining health of the skin, and comprise properties such as acne prevention, ultraviolet protection, anti-aging, anti-inflammatory, and skin smoothing. A wide range of plant-derived, synthetic oil, and water solution-based wipes are marketed and sold across the globe.

Request to View Sample of Report @ https://www.factmr.com/connectus/sample?flag=S&rep_id=483

Omnichannel retailing is a growing trend among industries in different countries globally. Consumer wet wipes manufacturers are focusing on distribution of their products in different physical stores including convenience stores, supermarkets, department stores, hypermarkets, and pharmacy stores. Online retailing, with internet as its backbone, is expected to observe proliferation in the near future, which in turn will provide a boost to consumer wet wipes sales worldwide. Portability and convenience associated with the consumer wet wipes packaging are considered to be critical factors impacting their purchases. Compact packaging, for example – travel packs, enhance portability and reduce the overall price of the product. Another popular trend being observed in the global consumer wet wipes market is soaring adoption of specialty wipes. These wipes can be used by humans, and for pets. Key companies manufacturing consumer wet wipes are introducing products for industrial applications, which include cleaning & protecting the workers’ hands, machinery, and tools, in order to maintain hygiene at workplaces.

Europe to Dominate Global Consumer Wet Wipes Market

In terms of value, Europe will continue to dominate the global consumer wet wipes market on the back of improving economic vigour and higher consumer spending on personal care products in the region. This has further created demand for more task-specific, higher value wet wipes in Europe. In addition, the market in Europe is likely to witness introduction of innovative wet wipes in the near future.

Among various technologies utilized for the production of consumer wet wipes, spunlace will remain preferred over others on the back of its benefits including provision of high strength and soft texture, along with good absorbency and durability. Spunlace technology is primarily utilized for manufacturing drapes, household wipes, facial wipes, and baby wipes, which seek immense adoption worldwide. Spunlace technology will continue to account for the lion’s share of the market, in terms of value.

Vendors of cosmetic wipes are increasingly focusing on product enhancements in accordance with stringent government regulations and standards for ensuring safety of utilization. In addition, the market vendors are also concentrating on launching specialized and innovative cosmetic wipes for different skin types. Cosmetic wipes will therefore remain dominant among products in the global consumer wet wipes market.

Modern trade will remain the most lucrative sales channel for consumer wet wipes, trailed by online stores and departmental stores. Consumer wet wipes sales are projected to exhibit the fastest expansion in modern trade through 2026.

Competition Tracking

The competitive environment of the global consumer wet wipes market is intense, with vendors adopting many competitive strategies that include research & development, mergers & acquisitions, and product innovation. The market vendors are also making investments in potential untapped markets in a bid to expand their businesses. In addition, soaring product visibility on social media and digital platforms, along with product portfolio expansion will further assist vendors in gaining a competitive edge in the market. Fact.MR’s report identifies key players fuelling the market growth, which include Johnson & Johnson, Kimberly-Clark, Unicharm, Hengan, Pigeon Corporation, Burt’s Bees, Farlin Infant Product Corporation, TLC International, Nice-Pak Products, Inc., and Excelcare Products.

A Methodology of this Report is Available upon Request @ https://www.factmr.com/connectus/sample?flag=RM&rep_id=483

Based on sales channel, modern trade and departmental stores are likely to spearhead the global consumer wet wipes market, with sales collectively pegged to reach approximately 190,000 thousand units by 2026-end. Online stores are also expected to account for a large chunk of the market share during 2017 to 2026. These three sales channels are projected to exhibit a parallel rise in the market through 2026.