Honey Market Likely to Inflict Positive Growth Trends through 2019-2029

Posted on 2020-01-13 by Mark Hub in Food & Beverage // 0 Comments

In order to dissert the market scenario prevailing across the honey market sector, Fact.MR has evenly presented a comprehensive analysis report on market to its extensive online repository. With all vital market facets enclosed into this single assessment, readers can learn about honey market trends which are likely to influence the overall market space for the honey market in the coming years.

The processed food industry has showcased impressive developments in the present years and has offered a feasible enhancement to honey, thereby driving expansion in the honey market. Retail food industry is seeing an optimistic growth, and gaining massive momentum thus giving an impetus to the honey market. The growth is spurred owing to the demand for varietal honey like Manuka honey, Blueberry honey, and Dandelion honey. The production of the mono-floral honey is increasing over the last few years thus boosting the demand for varietal honey.

Wide Range of Industrial Applications Creating Lucrative Opportunities

The rate of consumption of honey is increasing across the globe, due to its versatile uses and benefits, which certainly creates a prominent impact on the food and beverage industry in the world. The interesting combination of physical appearance and properties such as flavor and color of honey is attracting various food industries like bakery, confectionery, breakfast and cereals, sauces, frozen foods, ice creams, marmalades, beverages, chocolates, snack bars and nutritional food products. Today brewing industries are using honey for wide applications such as flavoring agent as well as natural sweeteners in the beer brewing which is increasing traction for the varietal, mono-floral honey.

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Most of the food products produced today are sure to have honey as an ingredient, which acts as a prebiotic, antioxidant, clarifying agent, fermentation agent, along with adding a flavor to the food. As many consumers are aware of the fact that honey offers ample health benefits and helps in losing weight, food products that have honey as an ingredient are more likely to be preferred by health-conscious consumers across the globe. Impeccable taste, flavor of honey and its nutritional facts easily enable the food product manufacturers to use it as a healthy and low-calorie substitute of sugar as a sweetener.

Distribution of Adulterated Honey Hampering Consumer Confidence towards Honey Purchase

There have been several incidents in the recent past, where most of the honey products being sold in supermarkets in different regions were found to have no pollen content in them. Addition of contaminants, antibiotics, and harmful ingredients in honey which is labelled organic, is causing consumers to be hesitant towards buying honey products from international and well-known brands. These incidences have been eroding consumer confidence, ultimately impacting its demand. Consumers are preferring to purchase these products from local vendors to ensure the good quality of honey and authenticity of the honey products. Few available brands are having synthetically added sugars hence consumers are hesitant towards purchasing these products due to lack of trust. Fraud like honey laundering are taking place globally and creating obstacles for the healthy growth of the global honey market.

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East Asia to Dominate the Regional Landscape

East Asia’s dominance in honey market is expected to triumph, with a market share of nearly 35% by 2029-end due to developing food processing industries, together with increasing number of functional food and confectionary & bakery industry, particularly in East Asia, which will continue to favor the growth of honey market in the region. Honey market in Europe, is seeing a growing trend of bakery and confectionary industries and widening the scope of honey industry. This will pave the way for worthwhile opportunities for honey market in Europe.

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