Connected Car Market worth $212.7 billion by 2027

The Global Connected Car Market size is projected to reach USD 212.7 billion by 2027, from an estimated value of USD 42.6 billion in 2019, at a CAGR of 22.3%. An increase in efforts by governments for developing an intelligent transportation system, increasing demand for smartphone features in the car, and automated driving technologies along with passenger safety features will boost the connected cars market.

Market Dynamics:

Drivers-

• Increased Demand for Enhanced User Comfort, Safety, and Convenience
• Reduction in Fuel Consumption

Restraints-

• Lack of Infrastructure for Proper Functioning of Connected Cars

Opportunities-

• The emergence of Various Technologies Such as 5g and Ai
• Increasing Popularity of Automation in the Automotive Sector
• Developments of Ride Sharing and Mobility Services

Challenges-

• Cybersecurity

The connected car market comprises major manufacturers such as Continental (Germany), Bosch (Germany), HARMAN (US), Airbiquity (US), and Visteon (US), among others.

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Autopilot segment is estimated to be the fastest-growing market during the forecast period

The autopilot segment is expected to hold the majority of the connected car market share by 2027, owing to safety and convenience features in vehicles. For example, Tesla Model S can automatically steer down highways, change lanes, and adjust speeds according to traffic conditions. All these features use a combination of cameras, radars, ultrasonic sensors, and connected car features.

OEMs have designed and developed autopilot features that meet the requirements of autonomous safety. In the Asia Pacific, the introduction of this technology is expected by 2022. China, Japan, and South Korea are the major countries taking initiatives for autopilot features in the Asia Pacific. OEMs like Honda, Hyundai, Toyota, and Nissan are working on this to bring it to their domestic market.

Embedded connectivity is expected to grow at the fastest CAGR in the global connected car market.

The growth in embedded technology is being driven by regulatory mandates in the EU, which recently mandated that all new car models in member states must have embedded technology as part of its European eCall system, connecting a vehicle to emergency services, following a collision and providing location and impact information. Similar mandates could be announced by other countries in the future. The growth of embedded forms of connected solutions in the long term is attributed to various disruptive factors such as government mandates, cost optimization of service plans, and an increase in cloud-based services. By 2027, the embedded form of connectivity is estimated to dominate the market.

The Asia Pacific is expected to lead the global connected car market during the forecast period.

One of the key drivers for the Asia Pacific market is the increased demand for infotainment and navigation services, particularly in China, Japan, India, and South Korea. The tech-savvy population in these countries demands a better and connected driving experience. The demand for connected cars in the Asia Pacific is driven significantly by the strong economic growth, growing population, and rapid urbanization. As safety regulations have been made in Japan and South Korea, the connected car market in these countries is anticipated to increase in the coming years.

In 2017, the Chinese Ministry of Industry and Information Technology (MIIT) and the Standardization Administration of China (SAC) issued a draft to establish national standards for China’s Intelligent & Connected Vehicles (ICV). Due to the growing population and vehicle demand, China is expected to introduce vehicle and road safety regulations. Baidu and Alibaba, which are the biggest technology companies in China are pushing to develop platforms for connected cars.

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Recent Developments:

• In September 2019, Continental launched CoSmA Solution, a digital door opener for Honda e. This is a smartphone-based access solution that will enable Honda e owners to open their vehicles or share the key with others using just their smartphone. Using the My Honda+ App, customers can unlock the car remotely via Bluetooth Low Energy (BLE). The new Honda e would be available from 2020 onward in Europe.
• In July 2019, Bosch developed a new cloud-connected software service to manage and monitor the battery life of electric vehicles. The new connectivity would enable companies to remotely monitor and manage the battery status to reduce wear and tear on the batteries by up to 20%.
• In June 2019, HARMAN unveiled a new Dual-Mode V2X system aimed at enhancing automotive safety. The flexible telematics system features both software and hardware and taps into DSRC and cellular (5G) Vehicle-to-Everything (C-V2X) networks, removing the guesswork for numerous safety system setups.
• In January 2019, Visteon cooperated with Chinese internet technology leader Tencent to develop autonomous driving and intelligent cockpit solutions, initially for the Guangzhou Automobile Group (GAC) R&D Center in China.
• In June 2019, Airbiquity partnered with Wind River, a leader in delivering IoT software for critical infrastructure, to develop an end-to-end software lifecycle management solution for connected and autonomous vehicles, one that spans vehicle to cloud. The solution would enable secure and intelligent over-the-air (OTA) software updates and data management.