Which Flavor Type is Likely to Hold the Largest Share in the Maple Water Market in Terms of Revenue

The sales of Maple Water market is likely to witness significant growth, with demand likely to surpass 16 million liters in 2018, according to a latest report by Fact.MR. The substantial growth in the maple water market is influenced by rise in the health-conscious population and growing demand for organic and natural food products.

The increasing demand for sugar alternatives and convenience food products in North America is leading to the rise in production and consumption of maple water. Increase in growth and plantation of sugar maple tree across eastern Canada and the northeastern US is also driving maple water consumption in the region.

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On account of growing demand for maple water and maple products in North America, the key players in the region are focusing on increasing the production capacity using efficient technologies. This is likely to put downward pressure on the price of maple water as the supply expands. Additionally, maple syrup, a product derived from maple water is witnessing increasing demand from baking and confectionery industries in North America.

The climate change and rising temperatures across the US and Canada is impacting maple tree growth. This is expected to affect the growth of maple water market in the coming years.

Market Segmentation

The report also offers details on the important segments in the maple water market. The maple water market is segmented on the basis of nature, packaging type, sales channel, and flavor type. All the key segments in the maple water market are further divided into sub-segments. On the basis of nature, maple water market is segmented into conventional and organic. Based on the packaging type, the market is segmented into bottles, cans, tetra pack, and pouch/flexi bottle.

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Key Trends of Maple Water Market

The global food industry will continue to experience high demand across various regions worldwide. The introduction and adoption of facilities such as food delivery services have propelled the demand, showing an upward trend in the food industry. Some long-term trends in the food industry are:

Plant-based food products

Growing consumer interest in organic and vegan diets will drive rapid expansion in the food industry, allowing various new entrants and existing players to establish a firm foothold in the market.

Combining science with nutrition

Using technology to enhance the quality of food and beverages will drive sales in the food industry. Food products with enhanced nutritional value, sustainability, and ethical impact will continue to accelerate demand in various segments of the food industry across the globe.

Maple Water to Witness Highest Sales through Modern Trade Sales Channel

Compared to the various sales channels, modern trade sales channel including supermarkets and hypermarkets are likely to account for the highest sales of maple water. Fact.MR study expects the sales of maple water through modern trade sales channel to exceed 5 million liters by the end of 2018.

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The existing players in the maple water market are providing packaged maple water that can be sold through giant stores including hypermarket and supermarket. Moreover, the target consumers buying products like maple syrup mostly belong to upper middle class and high class with the focus on healthy lifestyle. This is resulting in manufacturers distributing their product through the modern trade sales channel.

Various marketing strategies including distribution of free samples and small packs of maple water are also being adopted by players in the maple water market to increase the customer base.

Maple water is much-hyped drink in the developed countries like Canada, the US, and the UK. Manufacturers still have a sizable market to gain outside developed countries. To expand in other market across various regions, companies in the maple water market are focusing on introducing products with innovative packaging and at the best price possible.

The overall prospects for the maple water market are anticipated to remain positive. The demand for maple water is expected to reach CAGR of 8.7% in terms of volume during the forecast period, 2018-2027.  

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