Pro Marketer Reveals 8 Crucial Steps That Every Business Needs to Take to Boost Their Twitter Engagement

Posted on 2021-09-02 by Arun Kirupa in Advertising, Marketing, Technology // 0 Comments

Toronto, Canada, 2021-Sep-02 — /EPR Network/ — I have said it before, and I want to reemphasize it. Social media is a vast untapped resource for many businesses out there. But the pace at which it is progressing today can make anyone crazy. Marketers often find themselves struggling for ways to carve their unique identity on these platforms. However, if you approach it rightly, you can indeed fulfil all your sales goals.

Twitter is one such platform that many brands massively utilize. It is one of the most powerful platforms that can help you dig deep into your target audience. The social media channel is frequented by 288 million active users and gets around 36 million unique users every month. It’s time to chalk out a plan which you can use to pump up your sales with this dynamic platform.

Follow back those who follow you – Are you the kind of person who, on receiving a notification about a new follower, don’t pay much attention to it? Maybe you feel a little happy about gaining a new follower and then go about your usual work. If you do that, then you need to change this approach. Take time to check out the person who decides to follow you. Look at their bio and if you feel that they are someone you too want to follow, then hit that ‘follow’ button. It will build your engagement better with your following and will also provide you with new people to explore.

2. Follow the big names in your domain – Many people follow only those whom they know personally. If you are one of those, then being on such a wide social media platform, you are drastically restricting your exposure. Twitter is filled with big influencers from various domains. They generally tweet insightful information related to their industry. Most of them also check out those who follow them, and if they find them interesting enough, follow them back. By following them, you will not only receive novel insights and stay on top of the latest developments in your industry, but you may also get a follow back from a big name! Isn’t that great?

3. Say thank you to your followers – Whenever you are followed by a lot of people, let it be known that you are grateful for it. It would be a good decision to tweet ‘Thanks for followings’ with the handles of some of your recent followers. This simple act of kindness will delight your new followers. But ensure that your message feels genuine and not similar to other thank you messages.

4. Create Twitter lists – You might not feel it to be a big thing, but Twitter lists can indeed be very handy for those utilizing it for their business. What you should do is create a Twitter list of the top-performing people in our domain, as well as those who tweet about your industry. Make it a point to visit that list every day, check out what they are tweeting, and don’t hesitate to retweet any insightful news you see. Maybe if you keep up with this habit down the line, those big names can start following you and tweet about your business as well.

5. Work on your description – Today, there are various novel Twitter add-on tools. A lot of them can pull your description. So, it’s your duty to ensure that it is precisely what you want to put forward. Remember that people may see your tweet, but they will not engage with you if they find your description unattractive.

6. Do not ignore the recommendations of Twitter – Do not make your work more difficult when it can be a lot easier. Twitter is a platform that facilitates people to find new people easily. It is particularly true if you want to find out the top influencers in your domain. Every couple of times a week, follow those people that Twitter recommends. In only a short period, you will find that your feed is filled with insightful news coming from those people.

7. Know the right time to tweet – Many Twitter users have fallen prey to this mistake. They tweet good stuff. But their timing is wrong. If you are tweeting in the morning, when you should be doing so in the evening, your tweets are likely to be pushed out by newer ones before anyone even sees them. You can effectively take the guesswork out of this job. There are many applications out there which you can use to time your tweets so that more people can see them.

8. Don’t delay responding – If a person is taking time to interact with you, don’t act indifferent. People on Twitter are accustomed to getting quick replies. If you don’t respond to them, you will only annoy them. It is even possible that they may stop following you altogether. Ensure that you monitor your Twitter activity and reply to anyone who is either trying to interact with you or talking to you.

Social media SEO can seem challenging to newcomers. But it actually isn’t if you take the right steps or hire a reliable SEO company Toronto. The experts will help your business gain a lot of visibility online, which you need to grow and scale today.

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