Overview of Gummy Vitamins Market and Global Forecast to 2025

Posted on 2021-11-23 by MarketsandMarkets in Food & Beverage // 0 Comments

The Gummy Vitamins Market size is estimated to be valued at USD 5.9 billion in 2020 and is projected to reach USD 10.6 billion by 2025, recording a CAGR of 12.5% in terms of value. The increasing prevalence of vitamin deficiencies and undernourishment along with growing demand and awareness for on-the-go supplements, supporting better health among consumers, is driving the majority growth of the global gummy vitamins market. Apart from that, the hike in need for immunity boosting or supporting products, as a preventive healthcare measure, is further rocketing the growth of the gummy vitamins market.

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By distribution channel, the gummy vitamins market is segmented into store-based and online. The store-based segment dominated the global gummy vitamins market, based on the distribution channel, in 2019. Due to key factors, such as convenient shopping destinations, a widespread network of stores across the globe, and consumer perception of finding gummy vitamin products in local drugstores & pharmacies, are projected to drive the growth of the store-based segment in the market.

Multivitamins are cheaper as compared to the single vitamins. They also have a high quantity of vitamins, as they contain 10 to 20 different vitamins and minerals. These typically include vitamins A, C, D, E, K, B vitamins, zinc, pantothenic acid, folic acid, magnesium, calcium, and biotin. Most multivitamins contain an overall coverage of nutrients without high dosages. Hence, the consumption of one gummy containing multiple vitamins is easier and beneficial to the consumer as compared to the consumption of a single vitamin containing gummy. Thus, this results in the leading share of the multivitamin gummy vitamin segment by product type.

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Leading companies are Church & Dwight Co. Inc. (US), Life Science Nutritionals (Canada), Bettera Brands LLC (US), Softigel (US), Nature’s Way Products, LLC (US), Zanon Vitamec Inc. (US), Olly Public Benefit Corporation (US), Herbaland Naturals Inc. (Canada), Hero Nutritionals, LLC (US), SmartyPants Inc. (US), The Nature’s Bounty Co. (US), IM Healthcare (India), Nutra Solutions (US), Makers Nutrition, LLC (US), Vitakem Nutraceutical Inc. (US), Bayer Group (Germany), The Clorox Company (US), Ernest Jackson (UK), Boscogen, Inc (US), and Santa Cruz Nutritionals Inc. (US).

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