Sales Of Amaranth Market is Expected To Surge Over The Forecast Period Owing To Its Health Benefits

Amaranth is one of the popular ancient grains that has been long famed for its health benefits and use as a dietary staple. In the recent years, amaranth has been gaining immense popularity as a health food and this popularity is likely to trigger adoption of amaranth in functional food applications. Impressive nutrient profile and association with multiple health benefits have been highly instrumental in boosting adoption of amaranth in food and beverage industry.

Amaranth is also being widely acknowledged by the gluten intolerants, owing to its gluten-free nutritional profile. Moreover, amaranth is rich in proteins and is rapidly being adopted in case of dietary foods and supplements to cater to the needs of health-savvy demographic.

Competency of Amaranth in promoting bone and brain health has fostered its prominence as one of the widely celebrated ancient grains. The rising trend of consuming natural and organic products promoting health and wellness is likely to create favorable circumstances for adoption of amaranth in the upcoming years.

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Key Players

Van’s International Foods, Inc.;

Pure, Inc.;

Mary’s Gone Crackers, Inc.;

Natures Bakery;

Luke’s Organic;

Purely Elizabeth;

Party-Tizers;

NOW Foods;

Mukushi Foods;

Bob’s Red Mill Natural Foods;

Nova-Lux Group LLC; Lozmak;

Organic Products India;

Surajbala Exports Pvt. Ltd. and Kilaru Naturals Private Limited.

Reasons for covering this title

Amaranth is classified to be as a pseudo cereal as its nutritional profile is similar to that of other grains such as wheat and rice, and this has increased its worth. The grains are ground to make amaranth flour that acts as a substitute for other flours. This flour provides a variety of nutrients, proteins, amino acids, vitamins and minerals as compared to other grains. It is similar to quinoa in some ways as both are naturally gluten free and good sources of protein. Amaranth is considered to be as a grain because its flowers are made up of miniscule grain-like buds.

There are several health benefits of amaranth, which include gluten-free, lowers cholesterol levels, anti-inflammatory properties, fights against cancer, lowers blood-pressure, a rich source of protein, has a good amount of lysine as compared to other vegetables, high fibre, rich source of minerals & vitamins, and it boosts the immune system.

Key Developments in the Amaranth marketIn 2017, NOW Foods was featured in the Women’s Health magazine where it recommended amaranth powder as a supplement to help support a healthy gut in an article about skin health.

In 2016, Kilaru Naturals took part in an event named BIOFACH INDIA and exhibited its products in New Delhi for local consumers to know about their product offerings as well as the health benefits offered by them.

Opportunities for Participants

Opportunities for Participants in the Amaranth Market

The potential for the growth of the amaranth market is quite high owing to its health benefits. The population in regions such as Northern America and Latin America consumes amaranth on a daily basis. If the same practice is adopted by other regions, it is likely to lead to global market growth.

Key Data Points Covered in the Report

• An overview of the market, including background and evolution
• Macroeconomic factors affecting the market and its potential
• Market dynamics, such as drivers, challenges, and trends
• Detailed value chain analysis of the market
• The cost structure of the products and segments covered in the study
• In-depth pricing analysis, by key product segments, regions and by major market participants
• Analysis of supply and demand, such as top producing and consuming geographies, imports/exports, and overall trade scenario
• Analysis of the market structure, including a tier-wise categorization of key market participants
• Competitive landscape of the market, including detailed profiles of the top players in this market
  

  Brief Approach to Research

  The company will follow a modelling-based approach and triangulation methodology to estimate data covered in this report. A detailed market understanding and assessment of the applications, types, forms, and end uses of the product segments covered in the study is followed by carrying out a demand-side approach to estimate the sales of target product segments, which is then cross-referenced with a supply-side assessment of value generated over a pre-defined period. The statistics and data are collected at a regional level, consolidated and synthesized at a global level to estimate the overall market sizes.