Yellow Pea Protein Market Overview 2020-2030: Estimated Market Size, Major Drivers and Lucrative Segments – By The Business Research Company

Posted on 2024-03-15 by Transparency Market Research in Food & Beverage // 0 Comments

Close up of wooden spoon on pile of yellow split peas

Split yellow peas in a wooden spoon on split yellow peas background. Close-up.

Wilmington, United States, 2024-Mar-01 — /EPR Network/ —

In recent years, the food industry has witnessed a significant shift towards plant-based alternatives, driven by evolving consumer preferences for healthier and sustainable options. Among these alternatives, yellow pea protein has emerged as a versatile ingredient, gaining traction in various food and beverage applications. This article explores the burgeoning demand for yellow pea protein, fueled by changing consumer trends, health-conscious lifestyles, and the quest for clean-label products.

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Key Players and Market Developments

Roquette Frères
Cargill Inc.
Kerry Group PLC
DuPont de Nemours, Inc.
The Scoular Company
Glanbia plc
Cosucra Groupe Warcoing S.A.
Shandong Jianyuan Group
Axiom Foods, Inc.
Bata Food.
Puris Proteins LLC

Evolving Consumer Trends and the Rise of Plant-Based Proteins:

The global food landscape has evolved dramatically, with consumers increasingly embracing plant-based diets and seeking alternatives to traditional animal-based proteins. This shift is evident in the growing popularity of veganism, clean-label products, and chemical-free foods. Yellow pea protein has emerged as a key player in this paradigm shift, offering a sustainable and nutrient-rich alternative to conventional protein sources.

Health Benefits and Market Growth:

Yellow pea protein is renowned for its health benefits, including aiding in weight loss, muscle growth, and cardiovascular health. As consumers become more health-conscious, the demand for yellow pea protein is on the rise, particularly in regions like Europe and North America. The market for yellow pea protein is projected to reach a value of approximately US$ 3.1 billion by 2030, driven by factors such as optimum shelf life, easy integration into various food products, and sustainability.

Mainstream Recognition and Adoption by Food Manufacturers:

With niche trends like veganism gaining momentum, yellow pea protein is transitioning from a niche ingredient to a mainstream dietary staple. Food manufacturers are increasingly incorporating yellow pea protein into their product portfolios to cater to the growing demand for plant-based alternatives. Notable companies like Warburtons are leveraging yellow pea protein to enhance the nutritional profile of their offerings, further driving market growth.

Impact of COVID-19 and Future Outlook:

While the COVID-19 pandemic has posed challenges to the food industry, the demand for plant-based proteins like yellow pea protein has remained resilient. As consumers seek healthier and immune-boosting options, the adoption of plant-based proteins is expected to continue. Despite temporary disruptions in supply chains, the yellow pea protein market is poised for steady growth, with analysts projecting a healthy CAGR of 6.1% during the forecast period.

Innovation and Market Strategies:

Key players in the yellow pea protein market are investing in research and development to introduce innovative products and expand their product portfolios. Partnerships, acquisitions, and mergers are also common strategies employed to strengthen market presence and supply chain efficiency. Moreover, marketing efforts are focused on highlighting the benefits of yellow pea protein as a substitute for conventional ingredients, appealing to health-conscious consumers and driving market growth.

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Regional Trends and Opportunities:

North America leads the yellow pea protein market, driven by increasing awareness of health and wellness, and a growing population of vegan and flexitarian consumers. With the demand for plant-based proteins rising globally, emerging markets in Asia Pacific are also expected to offer significant growth opportunities for yellow pea protein manufacturers.

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Transparency Market Research, a global market research company registered at Wilmington, Delaware, United States, provides custom research and consulting services. The firm scrutinizes factors shaping the dynamics of demand in various markets. The insights and perspectives on the markets evaluate opportunities in various segments. The opportunities in the segments based on source, application, demographics, sales channel, and end-use are analysed, which will determine growth in the markets over the next decade.

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