Ace Hardware Store Deploys the Leantegra Proximity Marketing Solution to Drive Client Engagement

This press release announces the launch of a Proximity Marketing Pilot Project at Ace Hardware in Israel, aimed at increasing visitor-to-customer conversion, growing brand awareness and customer engagement.

Posted on 2016-07-15 by Leantegra in Computers, Internet & Online, Marketing, Media, Retail, Software // 0 Comments

New York, USA & Kyiv, Ukraine, 2016-Jul-15 — /EPR Network/ — Leantegra Inc., a real-time location sensing and analytics development startup, has launched a Proximity Marketing Pilot Project at an Ace Hardware store located in Rishon LeZion, Israel.

The introduction of the Leantegra solution aims at:

Increasing visitor-to-customer conversion rates
Growing brand and product awareness
Driving client engagement

In addition to iBeacon and Eddystone protocols, the combination of which makes an integral part of any Proximity Marketing solution, the current Ace installation combines:

CVO (Connected Venue Operator) Portal – a centralized web interface to proximity marketing Campaign Management and Analytics.
PowerBeacon – a wireless gateway for location analytics and proximity marketing.
PowerMote BLE – a Bluetooth Low Energy battery-powered location tag.
PowerGate – an on-site server for real-time data processing and secure cloud connectivity.
PowerController – an application server and big data storage that can be deployed both on-site or in the cloud providing access to CVO Portal (for administrative users), API (for integration with other systems) and SDKs (for mobile apps development).
Mobile Application – a custom-developed by the Leantegra team Ace Hardware store mobile application, which enables push notifications

According to Oleg Puzanov, Leantegra Co-Founder and CEO,

‘Working on a project that presumes large-scale installation and configuration at a later point is a challenge. However, seeing the big picture and new horizons that will open up for our client, encourages our team to work even harder, ensuring a smooth and fast transition from the pilot to the production stage.’

About Ace Hardware

Founded in 1924 by a small group of hardware store owners in Chicago, Ace changed the retail landscape by allowing individual stores to purchase merchandise in bulk to save money and buy at the lowest possible price. This partnership enabled even the smallest stores to compete effectively at retail despite larger stores in their market. And to this very day, Ace Hardware is still owned solely by the local Ace retail entrepreneurs. Learn more www.ace.co.il

About Leantegra

Leantegra is a real-time location sensing and analytics development startup that received a 1.7 million USD seed round and secured a 800,000 USD bridge round investment. Leantegra’s core product is CVO Platform, represented by an analytical system, CVO Portal; a wireless gateway for location analytics and proximity marketing, PowerBeacon; a battery-powered location tag, PowerMote BLE; and other devices. All of these components work together to provide the most accurate indoor positioning tracking supported by a capability to process, manage and analyze the data collected. The platform is a perfect fit for system integrators and digital/marketing agencies, shopping malls, museums, airports and other businesses keen to adopt the latest IoT solutions. Learn more www.leantegra.com

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