Baby Diapers Market Overview and Growth Opportunity through 2017-2026

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Dublin, Ireland, 2018-Aug-03 — Irrespective of intense competitive landscape, the deflationist pressure is likely to prevail on the baby diaper category, as retailers in developed nations continue to wage price wars. This pressure will also be underpinned by perception toward baby diapers as a key segment for driving traffic and building price competitive view among consumers. Prominent drivers behind the retailer price war, such as transition to ecommerce, growing competition from direct-to-customer, and constant rise in discounters will prevail and even increase in intensity over mid-/short-term.

A recent FactMR report offers actionable insights on the evolution of the global Baby Diapers Market for the foreseeable future. Qualitative information and quantitative data have been delivered by the report, which track the growth of the global baby diapers market for the period between 2017 and 2026. FactMR’s report also issues objective information on how manufacturers of baby diapers are developing and using novel strategies for capturing latent opportunities worldwide.

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The skin of newborn babies is delicate and highly susceptible to rashes and irritation, which has been top concern of parents regarding wellbeing and health of their newborns. This has further fuelled demand for organic and natural baby care products, and baby diapers are no exception. Demand for organic and natural baby diapers can be attributed to absence of artificial preservatives and harmful additives.

A significant trend being witnessed in the global baby diapers market is the surge in R&D investments by leading companies for improving safety and efficacy of baby care products. Several baby diaper manufacturers have been focusing on developing products that are devoid of the fluff pulp. Fluff-less baby diapers are gaining higher momentum on the coattails of their attribute of containing more liquid by rupturing the bond between merged layers for increasing space.

Baby diaper manufacturers are launching promotional campaigns in order to increase their product visibility and market penetration. According to studies carried out by Kimberly-Clark, as babies become mobile they are capable of travelling nearly 7 km in a single day. Banking on this surprising statistic, the company launched its funny online campaign, called “World’s First Baby Marathon”, in 2017, in a bid to promote its diapers as the prime choice for mobile babies. Entering a new market is usually challenging for niche market players, particularly when competing against well-established brands.

This further entails the requirement for gaining consumer attention through innovative strategies. A Japanese baby diaper manufacturer, Genki!, faced similar challenge when the company launched its first pant diapers in 2016. For standing out from the crowd, Genki! Worked with the ADK Global Kuala Lumpur for launching the campaign called “WOW Bersama Genki!” in 2017. Post-campaign launch, the company experienced robust sales expansion and increased brand awareness among consumers. Such promotional campaigns by leading as well as niche market player will rub off on future demand for baby diapers worldwide.

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With growing adoption of disposable baby diapers driven by increasing hectic lifestyle of consumers across the globe, along with adverse effects of these diapers on the environment have led manufacturers to focus on recycling of disposed diapers. Procter & Gamble, a leading manufacturer of baby diapers, is taking efforts for diaper recycling in Amsterdam, by partnering with AEB Amsterdam. This initiative is similar to that being carried out by a P&G subsidiary, Fater, in Italy.

The effort toward recycling disposable diapers is likely to be completely operational by 2018-end, and would cater to production of nearly 10,000 tons of new disposable diapers annually. Local authorities are subsidizing this recycling program of P&G, with an aim of alleviating strain of the diaper industry on the environment. Such recycling efforts by manufacturers will also help them gain consumer attraction coupled with reduction in their environmental footprint. This will further support the demand for disposable baby diapers in the near future.

Table of Contents

1. Executive Summary

1.1. Summarizing Key Findings

1.2. Trends and Developments

1.3. Strategic Themes

1.4. Highlighting Action Area – Wheel of Fortune

2. Global Baby Diapers Market Overview

2.1. Introduction

2.2. Market Definition and Scope

2.3. Market Taxonomy and Segments Captured

3. Global Baby Diapers Market Outlook

3.1. Market Size (US$ Mn) & Volume (Mn Units) and Forecast, 2013-2027

3.2. Market Y-o-Y Growth

3.3. Forecast Factors and Relevance of Impact

4. Global Baby Diapers Market Dynamics

4.1. Drivers

4.2. Restraints

4.3. Opportunities

4.4. Trends

5. Supply Chain Assessment
6. Actionable Insights and Analysis

6.1. Competition Footprint Matrix

6.2. Scenario Forecast

6.3. PEST Analysis

6.4. Porter’s Five Forces Analysis

6.5. Product Life Cycle

6.6. Investment Feasibility Matrix

6.7. List of Distributors

Continued………………………………………

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