Trail Camera Market: Swelling Demand to Influence Revenue Share during 2017-2028

Posted on 2019-04-05 by Mark Hub in Retail // 0 Comments

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Trail cameras refer to remotely monitored cameras that are motion activated. These cameras carry the potential of capturing motionless pictures and videos over a particular range as per desired specifications. Trail cameras don’t necessitate physical presence of the user and offer high resolution images for enhanced surveillance.

The report on trail cameras market puts spotlight on a transparent picture of current scenario of trail cameras market, which includes historical as well as anticipated size of trail cameras market, both in terms of value and volume. Moreover, technological advancements, macro economical factors, and governing factors of trail cameras market have also been discussed in detail for lucid understanding of its impact on the dynamics of trail cameras market.

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US at the Forefront of Innovation and New Sales, Big 4 Trail Camera Companies Focus on Consolidating Position in North America

In spite of intense competition from the local players, the top 4 companies in the trail cameras market have managed to sustain a strong foothold. North America, especially the US, continues to create sustained opportunities for these companies, on account of growing popularity of hunting and recreational activities. North America accounts for approximately 40-45% of G.G Telecom (SPYPOINT) revenues, whereas above 40% of Wildgame Innovations’ revenues come from North America. The key focus area of the top 4 companies operating in the trail cameras market includes product innovations and developments.

Use of Trail Cameras as a Wildlife Management Tool to Rev Up Sales Potential

Trail cameras are witnessing growing adoption across various wildlife management projects. These projects involve the use of an array of trail cameras for efficient wildlife management plan and extensive monitoring of wildlife around the year. Moreover, wildlife researchers are also relying on trail cameras as a viable census tool to capture images for use in making evidence-based decisions.

For instance, Snapshot Wisconsin, a statewide management initiative started in 2016 by the Wisconsin Department of Natural Resources in US, invites volunteers to host trail cameras in Wisconsin for efficient monitoring of wildlife resources.

Additionally, a cohort of researches at the Mississippi State University developed an infrared trail camera survey technique, capable of providing accurate analysis of the local deer population. Efforts of such kind are likely to propel the demand for trail cameras in wildlife management, signifying a promising outlook for the trail camera market for the next 10 years.

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Permeation of Camouflaged Cameras in Farming Remains a Prominent Trend

Security remains a key concern for a range of end-use industries and activities, and farming being no exception. Ranging from equipment protection to livestock protection, the rising need of protecting farms is translating into swift adoption of camouflaged farm gate hunting cameras. As the name suggests, these cameras are hard to identify and are installed for keeping potential intruders away from the farms.

Adoption of trail cameras among farm owners is witnessing a surge, as these cameras help them keep an eye on the potential threats, and take preventive measures accordingly. With the rising popularity of trail cameras across such applications, manufacturers are expected to foray into niche business opportunities in the foreseeable future.

Limited Customer Base and High Cost Continues to Stymie Growth Opportunities

Trail cameras have gained immense popularity across the globe on account of their notable features and utility options. However, the adoption of trail cameras still remains limited, owing to a small customer base. Lack of awareness and high cost are two of the most prominent factors confining adoption of trail cameras.

Inclination of customers toward use of conventional variants, such as CCTVs or smartphones, and reluctance to adopt other alternatives are hindering adoption, limiting the consumer base of trail cameras market.

Segmentation

By product type, the trail cameras market has been segmented as standard and wireless. Based on the pixel size, the trail cameras market has been classified as less than 8 MP, 8 to 12 MP, and more than 12 MP. By trigger speed, the trail cameras market has been classified as up to 0.25 sec, 0.25 Sec to 0.75 Sec, and above 0.75 Sec. By applications, trail cameras market has been classified as are used across various application, which is broadly categorized as hunting, wildlife monitoring, and others. The sales of distribution of trail cameras market has been classified as modern trade channels, independent/brick and mortar outlets, direct to customer, and third party online.

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