Smart TV Sticks Market Assessment and Forecasts Illuminated by New Report

Posted on 2019-08-06 by Mark Hub in Industrial // 0 Comments

FactMR offers a 10-year forecast on the global smart TV sticks market. The key objective of the report is to offer updates and information related to market opportunities in the global smart TV sticks market. In revenue terms, the global smart TV sticks market is poised to grow at a forecast CAGR of 7.1%, during 2028- 2028. The smart TV sticks market report explores the factors that are driving the smart TV sticks market, and provides foresights about the opportunities that will shape this market in the years to come. The smart TV sticks market report also discusses about the factors that are restraining the smart TV sticks market, with their impact in short, medium, and long terms. The study includes an elaborate discussion on the prevailing trends in the smart TV sticks market.

Television scenario has been radically changing with customers shifting from traditional cable network or set top boxes toward standalone content providing devices such as smart TV sticks. The steady upward growth apropos to the demand for OTT (Over The Top) media services has significantly driven the adoption of smart TV sticks. Fact.MR envisages that the demand for smart TV sticks is projected to expand at a steady CAGR of 7.1% in terms of value throughout the period of assessment, 2018-2028.

Sales of smart TV sticks are likely to remain concentrated in the developed regions of United States, given the high purchasing power parity of individuals in the country. However, emerging economies of Asia Pacific excluding Japan (APEJ) region, such as China and India have showcased high inclination toward adoption of smart TV sticks. The report forecasts that by end of 2028, the demand for smart TV sticks in China is projected to grow at a meteoric pace with its sales volume crossing 6 million units.

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Segmentation by Video Support

Non-4K
4k and above

The sales channel segmentation includes the sales and revenue of smart TV sticks generated through the various modes of distribution. The sales channels have been analyzed prudently to cover all formats of distribution so that none of the revenue sources is missed out. Third party online channels are offering the highest sales to the smart TV sticks market.
Segmentation by Sales Channel

Third Party Online Channels Direct to Customer Online Channels Franchised Electronics Outlets Independent Electronics Outlets Modern Trade Channels The smart TV sticks study offers segmentation for six geographies and encompassing 23 countries across the globe. The selection of countries have been done in terms of total sales generated from each country. The segment-wise analysis have been given in each of the six regions. North America has been the key market for smart TV sticks accounting for over 40% share; however, its share is expected to decline, as its lost share will be gained by APEJ, and Europe in the coming years.

Segmentation by Region

North America
U.S.
Canada

APEJ to gain 8% share in the smart TV sticks market between 2018 and 2028, equating to around 27% by 2028

Asia-Pacific excluding Japan has been witnessing significant growth in the smart TV sticks market. APEJ is projected to grow its smart TV sticks market share by nearly 8% during 2018 and 2028. With this it become the second largest smart TV market, surpassing Europe. The espousal of western entertainment habits by the people in APEJ has led to the surge in demand for smart TV sticks. The modernization of network infrastructure and broadband has elevated the demand for live streaming, thereby boosting the growth of smart TV sticks market globally.

North America has been the dominant smart TV sticks market, commanding over 40% of the global demand. The U.S. accounts for over 40% share in the global smart TV sticks market. It is the largest consumer of OTT content, where its reach extends to nearly 54% of the households. An average U.S. home has a viewership of nearly 49 hours across the month. This figure itself states the demand of smart TV sticks in the country.

Overall, the market for smart TV sticks has portrayed a positive outlook and is expected to grow at an optimistic speed in the coming years, offering new growth opportunities for players. Contact Fact.MR to know more captivating insights on the smart TV sticks topic.

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About Fact.MR

Fact.MR is a fast-growing market research firm that offers the most comprehensive suite of syndicated and customized market research reports. We believe transformative intelligence can educate and inspire businesses to make smarter decisions. We know the limitations of the one-size-fits-all approach; that’s why we publish multi-industry global, regional, and country-specific research reports.

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