Global Personal Exercise Mats Market to Witness Growth Acceleration During 2018 to 2028

The purpose of this comprehensive forecast report presented by Fact.MR is to elaborate the various market projections impacting the global personal exercise mats market during the period through 2018-2028. This assessment delivers high-end statistics concerning market size, growth in trends and revenue share (US& Mn) linked to different geographies and segmentation types. Readers can acquire precise insights about market growth trends along with upcoming opportunities that are expected to reshape the overall structure of the personal exercise mats market during the forecast period.

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Personal Exercise Mats Market in Numbers

• Personal exercise mats market was valuated at ~US$ 2 Bn in 2018. The proliferating trend of ‘health & fitness’ and rising preference for gyming and yoga are touted as the key demand determinants.
• Estimated to witness a robust ~7% CAGR through 2028, the personal exercise mats market is likely to remain influenced by the growing consumer awareness about the preventative care.
• North America is anticipated to be the leading market for personal exercise mats, in line with the growing number of yoga studios, fitness clubs, and wellness centers. Institutional buyers have been promoting personal exercise mats among consumers, within the region.
• Looking at the expanse of health & fitness industry across the South Asian region, it is likely to remain a high growth market for personal exercise mats sales.
• Use of sustainable materials in the making of personal exercise mats is currently trending among leading manufacturers.

Competition Landscape

According to the Fact.MR study, the global personal exercise mats market will remain a fragmented landscape, where global leaders, such as EuProMed s.r.o., Lotus Design, Airex AG, Baya, Ecoyoga Ltd., and Equilibrium DFS are augmenting their R&D investments, targeting innovative product line-ups. A majority of leading brands competing in the personal exercise mats industry are benefiting from the rising potential of European market, and are likely to rely majorly on E-commerce for yoga mats sales.

The mid-level players, such as

• Jade Yoga,
• Kurma Grip,
• Shenzhen Haifuxing Technology Co., Ltd.,
• Stilelibero Ltd.,
• Uwin, and
• Yoga Design Labs

On the other side, market challengers are focused on innovations in personal exercise mats that are based on a mix of technology and research, ultimately delivering novel offerings in the sticky mats category. Several companies also focus on experimentation around the ‘sticky factor’ of personal exercise mats so as to cater to a diverse range of demands of exercise enthusiasts.

Development of value added and multi-purpose personal exercise mats, such as mats for yoga, Pilates, and other fitness activities will remain a key focal point of a number of participants in the personal exercise mats market. Intelligent sales management has identified to emerge as a profitable strategic move for various competitors in the personal exercise mats market. Brands that are investing in intelligent sales management are particularly attracting customers through lucrative discount offers on E-commerce platforms. Growing focus of manufacturers on offering high quality mats that are pleasant to touch, do not absorb sweat, comfortable, long-lasting, reasonably priced is likely to intensify demand.

Third Party Online Sales Channels Emerging Lucrative among End Users

Shifting customer preference for making online purchases in line with the associated ease driven by rapid advancements in technology continue to drive sales of personal exercise mats via third part online channels. Subsequently, market forerunners are focusing on benefiting through the E-commerce portals by providing their value-based offerings to customers beyond any geographical barriers. Varied pricing discount options and better product transparency offered by online sales channels continue to benefit the manufacturers and customers of personal exercise mats alike. Comprehensive primary and secondary research has been done to lay down actionable insights into the projection analysis of personal exercise mats market. The report on personal exercise mats market has also undergone pre-publish validation tunnels to ensure the uniqueness of the information offered in the report.

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