Growing Consumer Awareness and Persisting Cases of Celiac Diseases to Drive the Demand for Gluten-free Products in Coming Years

Northbrook, IL, USA, 2019-Oct-31 — /EPR Network/ —

The gluten-free products market is projected to grow at a CAGR of 7.6% from 2018, to reach USD 6,474.8 million by 2023. The gluten-free products market growth is attributed to health benefits and the adoption of special dietary lifestyles and the increasing awareness about celiac diseases and other allergies. The relatively high cost of gluten-free products than normal products restrains the market growth for gluten-free products.

What are the opportunities in adopting microencapsulation technology to improve the shelf life of gluten-free products?

In conventional products, gluten protein is responsible for the management and retention of moisture, which, in turn, imparts the product with a relatively long shelf life. Therefore, due to the absence of gluten, gluten-free products tend to have a short shelf life and in most cases, do not have a good texture. Increasing the moisture retention and shelf life are tough goals to meet for gluten-free food manufacturers and require continuous R&D and incorporation of newer technologies to attain the desired shelf life.

Microencapsulation is one such technology that can be used to increase the shelf life and texture of gluten-free products. The same technology has been used to overcome the cardboard consistency of refrigerated pizza, rising crust pizza, and also for the shelf-life extension of frozen and refrigerated dough, frozen biscuit dough, scoop and bake frozen muffins, and biscuits.

The coatings used in the application of this technology are gluten-free. Further, there is a wide range of gluten-free fruit acids and lactic acid shNelf-life extenders, which when coated on the product can help deliver optimum & consistent leavening, thereby overcome pre-reactions. This can help in extending the shelf life and deliver an all-natural taste and texture with good consumer appeal.

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What are the formulation challenges faced by manufacturers?

Manufacturers of all gluten-free products face a major challenge as to how to formulate a product with similar palatable texture, flavor, consistency, and taste in comparison to the conventional product, as it can be difficult to use replacement ingredients and get them to interact in the same way as they would in the original product. In manufacturing gluten-free products, the manufacturer not only needs to find and source alternative compounds to bind the ingredients together but also needs to ensure that the taste, texture, appearance, cost, shelf life, and nutritional content are all maintained according to the standards expected by consumers. They also need to ensure minimal differences in terms of appearance from the conventional products, as any such change may result in the new product failing to satisfy consumers. This can involve significant amounts of experimentation, efforts, and cost to the company before a suitable product is ready for the market. Further, manufacturers need to ensure that they avoid any cross-contamination of the product during raw material sourcing, manufacturing, packaging, and storage.

Objectives of the Report

  • Determining and projecting the size of the gluten-free products market with respect to type, distribution channel, and region, over a five-year period ranging from 2018 to 2023
  • Identifying attractive opportunities in the market by determining the largest and fastest-growing segments across regions
  • To provide detailed information about key factors influencing the market growth (drivers, restraints, opportunities, and industry-specific challenges)
  • To analyze micro-markets with respect to individual growth trends, future prospects, and their contribution to the total market
  • Identifying and profiling key players in the gluten-free products market
  • Providing a comparative analysis of market leaders on the basis of the following:
    • Product offerings
    • Business strategies
    • Strengths, weaknesses, opportunities, and threats
    • Key financials
  • Understanding the competitive landscape and identifying major growth strategies adopted by players across the key regions
  • Analyzing the supply chain, products, and regulatory frameworks across regions and their impact on the prominent market players
  • Providing insights on key innovations and investments in the gluten-free products market

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