Key Market Players in the Video Streaming Software Marketand Its Opportunities for growth

Video Streaming Software Market

The Video Streaming Software Market size to grow from USD 3.25 billion in 2017 to USD 7.50 billion by 2022, at a Compound Annual Growth Rate (CAGR) of 18.2%, as per a report by MarketsandMarkets.

The key forces driving the video streaming software market include the increasing traction of Video-as-a-Service (VaaS) in enterprises due to lower cost of ownership, extensive growth of online videos, and the growing needs for on-demand video streaming services. Moreover, with the subsequent increase in the adoption rate of cloud-based video streaming software solutions and network bandwidth optimization, the video streaming software market is expected to gain a major traction during the forecast period.

Why optimization of network bandwidth is an opportunity?

Large enterprises are extensively using videos for corporate training, executive communication, event streaming, and knowledge sharing. According to Cisco‘s IBSG Horizons Study, over 65% business executives predict a rapid increase in the use of one-way videos over the coming years All these factors are expected to lead to more network bandwidth consumption by video content. Hence, there is a huge need for optimization of network bandwidth by corporates. Video Content Management (VCM) solutions provide a cost-effective infrastructure to mitigate the problem. VCMs often deliver streamed videos in chunks. This helps the video content to sync well with caching proxies deployed across the Wide Area Networks (WANs). WAN caching framework enables minimizing the overall bandwidth consumption. VCM can use adaptive bitrate streaming to deliver on-demand and live videos. The adaptive bitrate analyzes the viewers’ bandwidth in real-time and adjusts the video quality accordingly. This enables viewers to watch buffer-free videos.

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Key Market Players for Video Streaming Software Market

Companies such as Brightcove, Inc., Haivision, Inc., IBM Corporation, Kaltura, Inc., Kollective Technology, Inc., Ooyala, Inc., Panopto, Polycom, Inc., Qumu Corporation, Sonic Foundry, Inc., VBrick, and Wowza Media Systems, LLC have created leading video streaming software and platforms to cater to the needs and demands of the video streaming software market. These players have adopted various growth strategies, such as acquisitions, agreements, partnerships, and new product launches.

North America is expected to contribute the largest market share; Asia Pacific (APAC) is expected to grow at the fastest rate during the forecast period.

North America is expected to have the largest market share due to various factors, such as collaborations between governments and network arenas, institutional partnerships, and large-scale investments in outsourced video streaming solutions and services. APAC offers potential growth opportunities owing to the increasing usage of digital media among organizations and individuals, and the rising awareness about business productivity in the APAC region.

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