Smart TV Sticks Market Segmentation and Industrial Overview Forecast by 2028

In a recent industry intelligence study, FactMR presents the essentials of the global smart TV sticks market considering 2013-2017 as the historic year and 2018–2028 as the stipulated timeframe. The business report highlights the drivers, restraints, opportunities and trends affecting smart TV sticks market growth. Further, all the market shares associated with the market as well as the segments are expressed in terms of value and volume.

The smart TV sticks market report addresses the below-mentioned queries:

  • Why are vendors shifting away from traditional methods of manufacturing smart TV sticks?
  • How does the global smart TV sticks market looks like in the next five years?
  • Which end use industry is expected to surpass segment by the end of 2028?
  • What innovative products are being introduced by the players in the global smart TV sticks market?
  • Which regions are showing the fastest market growth?

Television scenario has been radically changing with customers shifting from traditional cable network or set top boxes toward standalone content providing devices such as smart TV sticks. The steady upward growth apropos to the demand for OTT (Over the Top) media services has significantly driven the adoption of smart TV sticks. FactMR envisages that the demand for smart TV sticks is projected to expand at a steady CAGR of 7.1% in terms of value throughout the period of assessment, 2018-2028.

The smart TV sticks market study outlines the key regions – Latin America, North America, MEA, Europe and APEJ – along with the countries contributing the most in the respective regions. The report presents detailed insights about each market player, including SWOT analysis, main market information, market share, revenue, pricing and gross margin.

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Sales of smart TV sticks are likely to remain concentrated in the developed regions of United States, given the high purchasing power parity of individuals in the country. However, emerging economies of Asia Pacific excluding Japan (APEJ) region, such as China and India have showcased high inclination toward adoption of smart TV sticks. The report forecasts that by end of 2028, the demand for smart TV sticks in China is projected to grow at a meteoric pace with its sales volume crossing 6 million units.

Albeit high inclination toward online streaming and OTT adoption in emerging economies, fluctuating bandwidth becomes a crucial aspect. With strong internet network as a preliminary requirement for smart TV sticks, low or fluctuating bandwidths are likely to pose problems during streaming owing to low download speeds with excessive spikes and lags.

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The smart TV sticks market growth is also impacted from the trade tensions between China and the United States, as the latter continues to impose high duty tariffs on imported electronic products. Such stringent government regulations between the two economically stable giants are likely to cause gap in supply and demand, consequently challenging the growth of smart TV sticks market.

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