Growth Strategies Adopted by Major Players in the Vitamin & Mineral Premixes Market

Northbrook, USA, 2020-Mar-23 — /EPR Network/ — The report “Vitamin & Mineral Premixes Market by Type (Vitamins, Minerals, Vitamin & Mineral Combinations), Application (Food & Beverages, Feed, Healthcare, and Personal Care), Form (Powder and Liquid), and Region – Global Forecast to 2022″, The market for vitamin & mineral premixes, in terms of value, is estimated at USD 6.93 Billion in 2017 and is projected to reach USD 8.93 Billion by 2022, at a CAGR of 5.2%.

Vitamin & mineral premixes are dry or liquid custom blends of a wide range of vitamins, minerals, or combinations of vitamins & minerals, which are used in food & beverages, animal feed, healthcare, and personal care applications for enrichment or fortification purposes with an objective of enhancing the nutritional value of the products. The growth of Vitamin & Mineral Premixes Market is attributed to the growing demand for fortified food & beverage products, the rise in consumption of compound feed, the growing need for food enrichment due to high processing levels of food products, and customized nature & specificity to individual customer requirements.

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The vitamin & mineral combinations segment accounted for the largest share during the forecast period.

In 2016, on the basis of type, the vitamin & mineral combinations segment accounted for the largest share, in terms of both value and volume. The large market share of vitamin & mineral combinations in various food & feed applications can be attributed to these products being a cost-effective solution to customers and supplying multiple nutrients to humans and animals. Also, one of the factors fueling the growth of this market is the occurrence/prevalence of vitamin & mineral deficiencies and anemia in developing countries. Leading manufacturers are tapping this opportunity and addressing the malnutrition concerns by introducing blends of vitamin and mineral premixes for a wide range of applications.

Healthcare: The fastest-growing application in the vitamin & mineral premixes market.

In 2016, the healthcare segment accounted for the largest share of the vitamin & mineral premixes market, in terms of value, and is projected to grow at the highest CAGR from 2017 to 2022. With the increased occurrence of health problems such as obesity, malnutrition, and weak immune systems and rise in geriatric population, the demand for dietary supplements and products which are high in nutrition has increased. Significant growth in the demand for infant formula products is one of the major factors driving the growth of the vitamin & mineral premixes in the healthcare segment.

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Asia Pacific is projected to be the fastest-growing market for vitamin & mineral premixes.

The Asia Pacific region dominated the vitamin & mineral premixes market and is projected to grow at a significant rate from 2017 to 2022, in terms of both value and volume. China is projected to be the fastest-growing market in the region. China is one of the largest producers and consumers of feed in the world, thus increasing the demand for different fortified feed additives and ingredients, which, in turn, drives the market.

This report studies marketing and development strategies, along with the product portfolios of leading companies such as DSM (Netherlands), Corbion  (Netherlands), Glanbia (Ireland), Vitablend Nederland (Netherlands), Watson (US), SternVitamin (Germany), The Wright Group (US), Zagro Asia (Singapore), Nutreco (Netherlands), Farbest-Tallman Foods Corporation (US), Burkmann Industries (US), and Bar-Magen (Israel).

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