Prebiotic Ingredients Market Dynamics: Drivers, Restraints, Opportunities and Challenges

The report “Prebiotic Ingredients Market is projected to account for a value of USD 7.4 billion, recording a CAGR of 10.4%. Consumers are increasingly becoming health conscious and prefer spending on food products that are health-enriching and enhance their digestion. Due to the increasing demand for digestion-friendly food products, manufacturers are increasingly utilizing prebiotic ingredients. According to MarketsandMarkets, the prebiotic ingredients market

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Driver: Prebiotic ingredients act as multifunctional ingredients

Prebiotic ingredients act as food for probiotic bacteria present in the human and animal gut that eventually modify the colonic microflora, and stimulate the growth of non-pathogenic bacteria, particularly Lactobacilli and Bifidobacterium. According to the FAO, usage of prebiotic ingredients in food products has helped balance the intestinal flora. Prebiotic ingredients include fructooligosaccharides, galactooligosaccharides, inulin, mannan oligosaccharides, and xylooligosaccharides. These have multifunctional properties and are associated with various health benefits, such as improved gut health, cardiovascular health, bone health, and immunity. The multifunctional nature of prebiotic ingredients coupled with proven health benefits drives the prebiotic ingredients market.

Restraint: Stringent trade regulations

The strict trade policies, especially in regions such as Europe and North America, hinders the prebiotic market from flourishing. The Asian markets are the most lenient in their regulations regarding health claims that may be used for prebiotic ingredients. The market policies in the US have strict rules; however, structural or functional applications are permitted. Manufacturers and distributors face challenges during production and distribution due to stringent laws & regulations. The FDA has been taking strict actions in those instances where processors have demonstrated an inability to comply with the requirements of the regulations.

Opportunity: Rapid increase in the number of research activities for various applications of prebiotics

There is an increase in the number of research activities for using prebiotics in various applications, such as in animal feed, and infant nutrition other than health benefits for humans. Other sources have also been identified for producing prebiotics such as food waste (for instance, soybean whey, a by-product of tofu manufacturing), and yacon (smallthus sonchifolius) root. Positive investigations of the health benefits of prebiotics by organizations such as USFDA, EFSA, and FAO have provided a secure platform for the discovery of new applications for prebiotic ingredients. These positive researches for health benefits create a platform for companies to produce prebiotic ingredients to be used for a wide range of applications. The growing awareness among consumers about scientifically proven health benefits of prebiotic ingredients and high R&D investments by key players for the production of innovative product offerings are the factors driving the prebiotic ingredients market growth.

Challenge: Low awareness regarding the difference between ‘probiotic and prebiotic.

Probiotics are living organisms such as lactobacillus, bifidobacterium, and saccharomyces boulardii that have positive effects on health. They help in treating conditions such as irritable bowel syndrome, inflammatory bowel disease (IBD), infectious diarrhea (caused by viruses, bacteria, or parasites), and antibiotic-related diarrhea. The major source of probiotics for humans is dairy-based foods containing intestinal species of lactobacillus or bifidobacterium. More progress has been made with clinical recommendations that make the safe use of probiotics evident in the vast majority. Probiotics and their benefits have gained wide recognition in Europe and Asia.

Prebiotics are non-digestible dietary fibers that enhance the growth of bifidogenic and lactic acid bacteria. Consumers are often confused between these two ingredients majorly due to the similarity of name and lack of information about prebiotics. The market for prebiotic ingredients as a dietary supplement in food & beverages is still to flourish, and there is less awareness regarding the incorporation of prebiotic ingredients in food & beverage items. However, these ingredients are growing gradually in the nutraceutical and pharmaceutical industries.

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Key market players:

BENEO GmbH (BENEO) (Germany), Cargill Incorporated (Cargill) (US), E. I. du Pont de Nemours and Company (DuPont) (US), FrieslandCampina (Netherlands), Fonterra Co-operative Group Limited (Fonterra) (New Zealand), Kerry Group (Kerry) (Ireland), and Ingredion Incorporated (Ingredion) (US).

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