SEM Agency Singapore

So why do some marketers prefer SEM over SEO?

Well, they see SEM as an effective way to reach new audiences. In addition, they believe that SEM allows them to target specific groups or demographics, thereby making it more affordable than search engine optimization pricing. As such, most digital marketers think it’s an excellent option for businesses looking to expand into new markets.

Beyond these basic requirements, however, SEO and SEM differ significantly.

What is the difference between SEO and SEM?

Unlike SEO, which involves organic search and uses natural links, SEM is more likely to cover paid advertisements and relies heavily on paid links.

Also, SEM works well for companies selling physical goods or services, making it more budget-friendly than search engine optimization pricing.