The Cross Country Skiing Equipment Market Is Expected To Grow 1.7X By 2031, At A CAGR Of Close To 6%.

Europe holds a major chunk of the global cross country skiing equipment market share due to its geographical advantage and rising government investments in the tourism sector, followed by North America. Rising standards of middle-class households around the world as well as people’s preference for visiting adventurous locations for recreational activities and complementing market expansion. Soaring investments are being seen in research & development to acquaint consumers with advanced skiing equipment to prevent falls and facilitate easy gliding on soft snow.

According to the latest revised report by Fact.MR, the cross country skiing equipment market is estimated to be valued at over US$ 1 Bn in 2021, and is expected to grow 1.7X by 2031, at a CAGR of close to 6%.

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Key Takeaways from Market Study

  • Race and performance classic skis account for the largest market share of 15.5%, and are expected to hold a market value of US$ 225 Mn by the end of 2031.
  • By end use, institutional level holds the highest value and is expected to reach US$ 794 Mn by the end of 2031.
  • Under the sales channel, specialty stores hold the 35.3% of the market share, and will offer an absolute dollar opportunity of US$ 282 Mn over the next ten years.
  • The market in Europe to lose 753.5 BPS over the forecast years, but grow 1.5X over 2021 to 2031.
  • The Alps, under country segment in Europe, to hold the highest market share of 37.9% in 2021, and is anticipated to expand at a CAGR of close to 6% over the forecast years.

Will There Be Any Impact of Social Economic Drivers on the Cross Country Skiing Equipment Industry?

Market expansion depends a lot on climatic behavior. Climatic conditions limit viability to a specific time frame. Due to climatic conditions, cross country skiing is known to follow a cyclic development pattern over the course of a year. Demand is likely to be on the higher side during the season, but during the off-season, due to lack of customers, equipment prices usually shoot up.

In addition, eminently distant paramount regions from the mass inhabitant areas impacts tourist frequency. Alaska and the Nordic areas, which are far from most of the populated areas, are some of the best places to go cross country skiing. Travel distance influences expenses, which is one of the main concerns of tourists.

What’s Driving Sales of Cross Country Skiing Equipment in the U.S.?

The U.S. market is expected to grow 2.2X over the forecast period at a CAGR of 8.5%, and offer an absolute dollar opportunity of US$ 223 Mn over the next ten years. Due to its high annual tourist visits, the United States is likely to rank second in terms of demand and supply for cross country skiing equipment. According to the United States Department of Tourism, nearly 79.6 million foreign tourists visited the country in 2018, supporting 15.7 million American jobs.

Manufacturers of cross country ski equipment are focusing on expanding their product portfolios in order to differentiate their existing range and launch new models with enhanced features.

Category-wise Insights

Why are Touring Skis the Most Sought-after Cross Country Skiing Equipment?

Growing number of tourists around the world, combined with people’s desire to experience skiing and their limited knowhow of the sport is pushing them to opt for touring skis. Resultantly, ski resorts have a well-established set-up as well as appropriate equipment for touring skis in comparison to others.

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Competitive Landscape

To improve penetration across lucrative markets, these aforementioned players use a combination of organic and inorganic strategies. Brand launches, alliances and agreements with prominent cross country skiing equipment suppliers, acquisitions, and expansion of regional and global distribution networks are all part of these strategies.

Similarly, recent developments related to companies manufacturing cross country skiing equipment have been tracked by the team at Fact.MR, which is available in the full report.

Key Companies Profiled:

  • Amer Sports Corporation
  • Clarus Corporation
  • Fischer Sports GmbH
  • Skis Rossignol S.A.
  • Kneissl Tirol GmbH
  • Head N.V.
  • K2 Sports (Kohlberg and Company)
  • Tecnica Group S.p.A
  • Germina
  • Peltonen Ski Oy

Key Market Segments Covered

By Product

  • Touring Skis
  • Race and Performance Classic Skis
  • Metal-edge Touring Skis
  • Touring Boots
  • Race and Performance Classic Boots
  • Metal-edge Touring Boots
  • New Nordic Norms (NNN) Bindings
  • Salomon Nordic system (SNS) Bindings
  • Poles

By Price Range

  • Economy Cross Country Skiing Equipment
  • Mid-range Cross Country Skiing Equipment
  • Premium Cross Country Skiing Equipment
  • Super Premium Cross Country Skiing Equipment

By End-User

  • Cross Country Skiing Equipment for Individuals
  • Institutional Cross Country Skiing Equipment
  • Professional Cross Country Skiing Equipment
  • Cross Country Skiing Equipment for Beginners
  • Cross Country Skiing Equipment for Intermediates
  • Advanced Cross Country Skiing Equipment

By Sales Channel

  • Direct Sales of Cross Country Skiing Equipment
  • Cross Country Skiing Equipment Sold at Franchised Stores
  • Cross Country Skiing Equipment Sold at Specialty Stores
  • Online Sales of Cross Country Skiing Equipment

By Region

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Oceania
  • MEA

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