North America Outdoor Apparel Wholesale Market Overview 2023-2031: Estimated Market Size, Major Drivers and Lucrative Segments – By The Business Research Company

Posted on 2024-03-29 by Transparency Market Research in Advertising // 0 Comments

Wilmington, United States, 2024-Mar-01 — /EPR Network/ — The North American outdoor apparel wholesale market has emerged as a lucrative sector, valued at US$33.9 billion in 2022 and projected to reach US$51.1 billion by 2031, exhibiting a steady CAGR of 4.7%. This growth trajectory is fueled by various factors such as the rising health consciousness among individuals globally, leading to increased participation in outdoor activities. Moreover, the surge in the tourism sector further propels the demand for outdoor apparel. This article delves into the dynamics of the North American outdoor apparel wholesale market, exploring key trends, market drivers, and opportunities for stakeholders.

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Key Players and Market Developments

Black Diamond Equipment, Ltd., Canada Goose Inc., Columbia Sportswear Company, Gildan Activewear S.R.L., Liberty Mountain, Marmot Mountain, LLC, Mountain Hardwear, Outdoor Research, Patagonia, Inc., and Wordans are major players operating in this industry.

Rise in Participation in Outdoor Activities

One of the primary drivers of the North American outdoor apparel wholesale market is the growing participation in outdoor activities such as running, hiking, camping, and skiing. Technologically advanced outdoor apparel is increasingly preferred by individuals engaged in these activities, driving the demand for innovative products. According to the U.S. Bureau of Economic Analysis, the outdoor recreation economy in the U.S. alone generated a record US$682 billion in economic output in 2021, reflecting the significant contribution of outdoor activities to the economy.

Expansion in E-commerce Sector

The proliferation of the e-commerce industry has significantly contributed to the growth of the outdoor apparel wholesale market. E-commerce platforms offer wholesalers a wider reach to consumers, leading to increased placement of outdoor apparel products online. This trend is evidenced by the partnership between outdoor apparel businesses and wholesalers, with a considerable portion of sales being attributed to wholesalers. For instance, Columbia Sportswear reported that over half of its sales come from wholesalers, highlighting the growing dependence of manufacturers on wholesale channels for business growth.

High Demand for Top Wear

Among various product segments, top wear dominates the North American outdoor apparel wholesale market. The availability of a diverse range of top-wear products in different styles and designs contributes to its dominance. However, other segments such as bottom wear, coveralls, socks, and accessories are also witnessing steady growth. Vendors are leveraging attractive marketing strategies such as discounts and rewards to attract and retain consumers in these segments.

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Country-wise Outlook

The United States is poised to maintain its dominance in the North American outdoor apparel wholesale market throughout the forecast period. Factors such as the increasing participation in outdoor sports and the high purchasing power of consumers drive market dynamics in the country. Meanwhile, the industry in Canada and the rest of North American countries is expected to grow steadily, fueled by rising health awareness and participation in various physical activities.

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Transparency Market Research, a global market research company registered at Wilmington, Delaware, United States, provides custom research and consulting services. The firm scrutinizes factors shaping the dynamics of demand in various markets. The insights and perspectives on the markets evaluate opportunities in various segments. The opportunities in the segments based on source, application, demographics, sales channel, and end-use are analysed, which will determine growth in the markets over the next decade.

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