Celebrating Four Decades of Success and Resilience – HMA, UAE’s Premier Concrete Block Manufacturer

Dubai, United Arab Emirates, 2024-Dec-09 — /EPR Network/ — In the dynamic, fast-paced world of UAE’s construction and development sector, one company has not only endured but thrived, setting a benchmark for resilience and success. Since its establishment in 1976, HMA has consistently adapted and innovated to remain a leader in the concrete block manufacturing industry. Now, as one of the top five manufacturers by market share, HMA reflects on its journey of growth, challenges, and triumphs.

A Legacy of Excellence

Founded over 45 years ago, HMA stands as the oldest concrete block manufacturer in the UAE. Known for its wide-ranging portfolio of high-quality concrete blocks and interlocking tiles, HMA has supplied materials to over 8,000 projects. From large-scale developments to villa projects, HMA has been an integral part of the UAE’s architectural landscape.

Navigating Key Challenges: The Global Financial Crisis and Beyond

The journey hasn’t been without challenges. The 2008 global financial crisis profoundly affected the UAE’s construction sector. At the peak of this turbulence, property values fell by 40%, drastically impacting investor confidence and causing reduced production capacity utilization for HMA. During this period, the company struggled with declining profit margins and low sales.

Strategic Transformation with Safe Choice Business Consultancy

In 2011, HMA enlisted the expertise of Safe Choice Business Consultancy, a leading provider of business management solutions in the UAE, to undertake a comprehensive diagnostic and transformation plan. Led by Dr. Shaji Kochukutty, Safe Choice worked closely with HMA to design and implement a series of strategic measures that revitalized the company’s operations, positioning HMA for long-term success. These measures included the development of robust accounting systems, inventory management, and executive-level control protocols, providing HMA with a clear roadmap for stability and growth.

By introducing an ERP system, Management Information System (MIS), and standard costing protocols, Safe Choice helped HMA streamline financial management, optimize operational efficiencies, and mitigate financial risk. Through these initiatives, HMA not only regained stability but also set a new benchmark for quality management in the UAE’s manufacturing sector.

Pioneering Industry Standards and Certifications

In May 2013, HMA achieved a significant milestone when Dubai Municipality awarded it the Factory Assessment certification, a mark of quality and operational excellence. Safe Choice Consultancy played an instrumental role in supporting HMA through the certification process, establishing HMA as a leader in certified manufacturing practices, as validated by annual audits conducted by Dubai Central Laboratory.

A Period of Growth: Financial Freedom and Strategic Development

With Safe Choice’s guidance, HMA reached debt-free status by 2015, eliminating financial liabilities and enabling further investment in growth initiatives. From 2016 to 2018, HMA experienced exponential growth in turnover, gross margin, and net profit. Safe Choice Consultancy’s proactive approach, including the integration of the 4C and traditional 4P marketing models, improved client relations, streamlined communication, and enhanced customer satisfaction.

Looking Ahead with Safe Choice Consultancy

With over 45 years of operational success, HMA continues to set new standards in quality, resilience, and growth in the UAE’s construction sector. Safe Choice Consultancy remains committed to supporting HMA in its journey towards sustainable growth and operational excellence, ensuring HMA is prepared to face future challenges with the right strategies and resources. Together, they look forward to shaping a future where quality and resilience drive success, creating lasting value for the UAE’s construction landscape and beyond.