Innerwear Market 2030: How Comfort Drives Consumer Choices

Innerwear Market Growth & Trends

The global innerwear market size is expected to reach USD 310.02 billion by 2030, according to a new report by Grand View Research, Inc. The market is expected to grow at a CAGR of 5.4% from 2023 to 2030. Body positivity encourages individuals to embrace their bodies and express themselves freely. This newfound self-acceptance has translated into a demand for innerwear products that reflect personal style and individuality. Consumers seek innerwear that aligns with their unique preferences, whether it be vibrant colors, bold patterns, or unconventional designs. This demand for self-expression has prompted innerwear brands to diversify their product offerings, catering to a wide range of tastes and styles.

Body positivity promotes the idea that all bodies are beautiful and deserve to be celebrated. This shift in perspective has created a demand for innerwear that embraces and accentuates natural body features rather than conforming to unrealistic ideals. Innerwear brands are responding by designing products that flatter diverse body types, focusing on comfort & fit, and enhancing different features. New product designs also have a profound impact on the market, influencing consumer preferences and shaping industry trends. When innovative designs are introduced, they often generate excitement and attract attention from both existing and potential customers. These fresh designs can drive shifts in consumer behavior, leading to changes in purchasing patterns and brand loyalty. One significant effect of new product designs is the potential to create a competitive advantage for brands.

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In a saturated market, unique and well-executed designs can set a brand apart from its competitors. Through the use of new fabrics, creative patterns, inventive features, and innovative designs, brands capture attention and establish themselves as leaders in the industry. This competitive edge can translate into increased market share and profitability. The market is highly competitive owing to the presence of companies with a strong geographical presence, high brand awareness, and vast distribution networks. The market is expected to retain its focus on innovation with an increase in research and development activities. Product launches, mergers, and acquisitions are expected to rise over the forecast period as companies look to expand their geographical reach. Product application scope, price, and distribution channels are among the key strategic areas to gain a competitive advantage.

Innerwear Market Report Highlights

• The thermals and base layers segment is projected to register the fastest CAGR from 2023 to 2030 due to high demand as they provide insulation and regulate body temperature in cold weather or during outdoor activities
• The polyester material segment is expected to register the fastest growth due to the high demand for products made from polyester as they are strong and do not stretch or shrink and retain their original shape and size
• The women end-user segment held the largest revenue share of 61.89% in 2022 and a volume share of 51.49% as women are increasingly prioritizing comfort in their choice of innerwear
• Emerging players are continually emphasizing launching innovative designs and fashionable colors to match the ever-increasing fashion tastes of consumers and stay competitive in the market. In April 2023, Uniqlo Co., Ltd, a Japanese casual wear manufacturer, and retailer, introduced a lineup called LifeWear for Her, which focuses on innerwear for women suitable for different ages, sizes, and lifestyles
• The offline distribution channel segment held the largest revenue share in 2022 as these stores offer a wide range of options to cater to various preferences and sizes
• Asia Pacific is expected to register the fastest CAGR during the forecast period. As disposable income levels rise across the region, consumers have more purchasing power to invest in luxury and high-quality innerwear. The willingness to spend on premium brands has contributed to regional market growth

Innerwear Market Segmentation

Grand View Research has segmented the global innerwear market based on product, material, end-user, distribution channel, and region:

Innerwear Product Outlook (Volume, Million Units; Revenue, USD Billion, 2017 – 2030)

• Top Innerwear
• Bottom Innerwear
• Thermals and Base Layers

Innerwear Material Outlook (Volume, Million Units; Revenue, USD Billion, 2017 – 2030)

• Cotton
• Wool
• Polyester
• Nylon
• Others

Innerwear End-user Outlook (Volume, Million Units; Revenue, USD Billion, 2017 – 2030)

• Men
• Women
• Kids

Innerwear Distribution Channel Outlook (Volume, Million Units; Revenue, USD Billion, 2017 – 2030)

• Online
• Offline

Innerwear Regional Outlook (Volume, Million Units; Revenue, USD Billion, 2017 – 2030)

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
• Asia Pacific
  • China
  • Japan
  • India
  • Australia & New Zealand
  • South Korea
• Central & South America
  • Brazil
• Middle East & Africa
  • South Africa

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