Blue Hill Research Report Praises Yellowfin Approach to Enterprise BI

Melbourne, Victoria, Australia, 2016-Jul-08 — /EPR Network/ — Authored by Blue Hill Research Principal Analyst, James Haight, the Market Alert – titled Yellowfin 7.2 in Context of the Broader BI Market – assesses Yellowfin 7.2 in the context of the “evolving expectations and needs of enterprise BI”.

“Business Intelligence decision-makers should take note of the approach and direction of Yellowfin’s release as it presents a necessary third way in constructing a much-needed middle ground within enterprise BI,” said Haight. “Yellowfin’s announcement carries merit because it represents an extension of the company’s continued leadership in regards to evolving enterprise BI needs.”

Download the full report HERE:

The report explored the three core technical capabilities introduced in Yellowfin 7.2, including Yellowfin’s new Business Analytics Workflow – a new framework designed to facilitate superior collaboration between data analysts and business users within the BI platform.

For more information on Yellowfin 7.2, GO HERE:

Blue Hill Research highlighted Yellowfin’s Business Analytics Workflow, stating that enabling different types of BI users to effectively collaborate was critical for facilitating enterprise wide BI deployments.

“Decision-makers should view Yellowfin 7.2 as a solution that takes into consideration workflow barriers uniquely for different user personas,” read the report. “Blue Hill Research identifies the approach that Yellowfin 7.2 offers as one which can have a meaningful impact on creating a BI culture where persistent user adoption creates long-term value.”

Yellowfin Co-Founder and CEO, Glen Rabie, said that Blue Hill Research’s independent evaluation of Yellowfin 7.2 provided strong validation for Yellowfin’s product direction.

“The key to successful enterprise BI deployments, and sustained return on investment for BI initiatives, is widespread user adoption,” said Rabie. “Yellowfin 7.2, as Blue Hill Research has found, empowers business users and data analysts to collaboratively work together to drive better, faster fact-based decision-making.”

Haight’s recommendations in the Blue Hill Research report echoed Rabie’s comments.

“Yellowfin’s release shows important consideration for the various persona-based needs of different BI stakeholders throughout an organization,” said Haight. “This focus extends Yellowfin’s leadership in this area, and presents a compelling framework, which Blue Hill’s audience should consider as they look to make enterprise-wide Business Intelligence investments.”

About Yellowfin:
Yellowfin is a global Business Intelligence (BI) and analytics software vendor passionate about making BI easy. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a highly intuitive 100 percent Web-based reporting and analytics solution. Yellowfin is a leader in mobile, collaborative and embedded BI, as well as Location Intelligence and data visualization.

Over 10,000 organizations, and more than 2 million end-users across 70 different countries, use Yellowfin every day. For more information, visit

For regular news and updates, follow Yellowfin on Twitter (@YellowfinBI), LinkedIn (Yellowfin Business Intelligence), YouTube (Yellowfin Team) or email to subscribe to Yellowfin’s free e-newsletter.

For further media information, interviews, images or product demonstration, please contact:
Lachlan James, Yellowfin Global Communications Manager on +61 (0)3 8617 4954, +61 (0)431 835 658 or

Lachlan James
Level 46, 360 Elizabeth Street
Melbourne 3000, Victoria
+61 (0)3 8617 4954

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