Localism Analysis on Global Consumer Trends: “How” “What” “Why” and “Who” are Most Affected

Albany, US, 2018-Feb-19 — /EPR Network/ — Market Research Hub (MRH) has added a new report to its wide online repository which focuses on the “Trend Sights Analysis: Localism” report examines what Localism means as a consumer trend and why it is important, who are likely to be the target audience, how FMCG brands can best capitalize on the trend, and what will be the future outlook for the trend.

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Consumers are embracing products that have local credentials or claims as they consider these products to be better quality, healthier, more sustainable, more trustworthy, and more authentic than non-local alternatives. The Localism trend captures a growing distrust, especially in the West, of globalization and big business with consumers instead opting for local products as a way to reconnect and support their local community.

Scope

– 42% of global consumers favour smaller and locally produced brands over bigger, mass-market brands.
– 26% of global consumers believe that globalization has had a negative impact on their country.
– 70% of global consumers associate local or locally produced products with “fresher”.

Reasons to buy

– Understand which audiences are most affected by the Localism trend.
– Compare the presence of this trend in each industry across the FMCG space, and learn what the key opportunities are.

Browse Full Report with TOC: https://www.marketresearchhub.com/report/trendsights-analysis-localism-meeting-local-needs-through-product-positioning-production-methods-and-formulation-report.html

Table of Contents:
Executive Summary
Introduction
What?
Why?
Who?
How?
What next?
Appendix
Continue@……

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