High-Intensity Artificial Sweeteners Market Driven by Growing Focus on Health & Wellness Till 2027

Posted on 2019-01-15 by Mark Hub in Food & Beverage // 0 Comments

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High intensity artificial sweetener sales are witnessing a surge, as consumer preference for low sugar and diabetic-friendly products. Demand for high-intensity artificial sweeteners has also been driven by growing diabetic population, and growing awareness on the benefits of these artificial sweeteners in daily use. According to Fact.MR’s analysis, demand for high-intensity artificial sweeteners is likely to grow at a healthy CAGR during the course of the forecast period.

High intensity artificial sweetener are referred to as sweetener which are made from the renewable biological resources. High intensity artificial sweetener are highly intensive and contains more sweetness. High intensity artificial sweetener offer several advantages over the use sucrose. The trend of low calorie food and beverages promotes the sales of high intensity artificial sweetener. The calorie-free high intensity artificial sweetener are health beneficial for consumers and is a good replacement of sugar (sucrose).

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High intensity artificial sweeteners contains less calorie and are diabetic friendly for consumers. Artificial sweeteners provides sugar-like taste allow people with diabetes without impacting insulin and blood glucose levels. The taste effectiveness and usage of high intensity artificial sweetener in food and beverage industry will likely to contribute for growth of the global market over the forecast period. The dietary benefits of sweeteners also drives the sales of low calorie foods and beverages and ultimately drives the growth of high intensity artificial sweeteners

In the report, FMR suggests that rising health consciousness among people of the middle-class population and changing lifestyle of the consumers across the world is significantly prompting the needs for healthy food and beverages. Furthermore, people suffering from diabetes and obesity avoids the consumption of high calorie food and beverages. Also people are more aware towards the physical fitness and healthy food. According to WHO, the number of people with diabetes has risen from 108 million in 1980 to 422 million in 2014 worldwide.

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Diabetes can be treated and avoided with proper diet and physical activity high intensity artificial sweetener provides sweetness of high value as compares to the sucrose. High intensity artificial sweetener are very intensive and provides more sweetness. According to US Food & Drug Administration, Aspartame and Sucralose provides 200X and 600X sweetness compared to sugar (sucrose). The intensive sweeteners can provides the desired amount of sweetness by adding less amount.

These factors are expected to drive the growth of the global high intensity artificial sweetener market during the forecast period. In terms of end-use industries, beverage segment is expected to drive the demand for high intensity artificial sweetener. The regulatory bans by government across various countries over the use of sweetener might hamper the growth of high intensity artificial sweetener.

Asia Pacific excluding Japan: A Key Market for High-Intensity Artificial Sweeteners

APEJ upholds its steady dominance for the demand for high intensity artificial sweetener market by 2027. In APEJ region, countries like India and China are witnessing a rapid rise in industrialization. This factor is expected to create immense opportunities for the growth of the global high intensity artificial sweetener market in the region.

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Food and beverage sector in Japan is experiencing stable growth and remains an important sector in the country. In 2008, the country was struck by a rough financial crisis that impacted the beverage and food sector. However, it caught steam post 2010. Consumers in Japan prefer aspartame over table sugar.

Increasing obesity rates in several Gulf States present a potential opportunity for beverages associated with health positioning. Obesity is a major concern in the Middle East, typically the region around the Persian Gulf. In GCC countries a growing number of adults are suffering from diabetes and obesity and other diseases related to weight. The government has started to create awareness regarding the potential health problems to the public. This is expected to make this region a potential market for drinks and beverages, which in turn is expected to boost the consumption of artificial sweeteners in the coming years.

The high intensity artificial sweetener can be used for various application in food and beverage industry, pharmaceuticals and oral care products. The wide application is expected to drive the global high intensity artificial sweetener market during the forecast period.

Competitive Analysis

The manufacturers operating in the global high intensity artificial sweetener market include Ajinomoto Inc., Archer Daniels Midland Company, Cargill Inc., Celanese Corporation, JK Sucralose, Inc., Tate & Lyle Plc and some others players.

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