Ultimate Edge Communications appoints Bassel Rana to lead client acquisition and account development

Sydney-based media marketing consultancy Ultimate Edge Communications (UEC) has appointed Bassel Rana in a new role to acquire new clients and develop accounts across its 4 divisions.

Ultimate Edge Communications appoints Bassel Rana to lead client acquisition and account development

Sydney, Australia, 2019-Jul-20 — /EPR Network/ — Sydney-based media marketing consultancy Ultimate Edge Communications (UEC) has appointed Bassel Rana in a new role to acquire new clients and develop accounts across its 4 divisions.

This appointment is one of many strategic initiatives to bring its unique selling proposition to the marketplace:

We’re relentless trailblazers on the leading edge, delivering fully integrated data-driven media, creative design and marketing automation & intelligence by intimately collaborating with high growth brands seeking long-lasting market-beating results from an infectiously passionate team.

Rana joins as the UEC team as Senior Client Success Manager, where he will be responsible for the development and amplification of the UEC brand in market, as well as the acquisition and management of new clients, bringing to the team a breadth of experience in media and advertising sales.

Having worked across News Corp Australia, D’Marge and most recently establishing Vicinity Centres retail offerings across NSW, Rana brings a depth of knowledge in strategic partnership development for paid media.

“We wanted someone with initiative and a growth mindset to embrace our uniquely different approach” announces Aleisha McCall, UEC founder and CEO. “We don’t do things like other media agencies and consequently produce different results for our clients. Bassel’s creative approach and relentless attitude that contributed to his elite athletic accomplishments on the world stage will now be instrumental to bringing onboard new offerings to the marketplace we deem to be game-changers.” Adds McCall.

Since its inception in 2014, UEC has provided ultimate results to a wide range of Australian high growth brands, including Virgin Active, Paspaley, Under Armour, Mortgage House, Red Balloon, Jeans for Genes and many others.

“We know the marketing, media and advertising space is changing rapidly” explains McCall, “we are positioning ourselves to anticipate our existing clients’ future needs and be ready to scale to accommodate any high growth brands that want better results than they are currently getting, possibly even at a lower cost than they are currently paying. Furthermore, we believe this is only going to be even more compelling as we head into an uncertain economic cycle.”

     Ultimate Edge Communications

Ultimate Edge Communications (UEC) was founded in Sydney in 2014, by Aleisha McCall, finalist of B&Ts “30 under 30 Entrepreneur” and a former junior international figure skating champion.

UEC is able to over-deliver on expectations by being the conductor to an orchestra of moving parts that create a symphony of results that resonate with highly targeted audiences across both B2B and B2C sectors.

The composition begins with expert media buying that requires establishing a key strategic proportion between traditional offline and digital media spending. Once the budget allocation is defined, it then proceeds to tactical deployment of funds across the selected channels to ensure target market optimisation to set the stage for everything that follows.

The second act is to create design elements specifically tailored to each of the channels to ensure optimal conversions while providing coherent maximum brand reinforcement. The collaboration and synchronisation of media and creative design is one of the reasons UEC out-performs its peers as well as internal marketing departments.

The third act builds on this momentum to integrate lead generation and client acquisition activities to feed into a cohesive customer journey that provides a higher conversion on their path to purchase. This is enabled with sophisticated automated workflows that create and enhance the customer experience, reducing attrition at or immediately following a purchase as well as substantially improving customer satisfaction during the consumption of the product or service. This inevitably reduces operational costs. Even though UEC is focused on media, sales and marketing, the systemisation of multiple customer journeys translates into organisational improvements that further create benefits with economies of scale. These improvements often provide the much-needed capacity to grow quickly without substantial additional and costly human resources.

The last act builds to a crescendo by embracing leading-edge technologies including: artificial intelligence, machine learning, heuristics, predictive modelling and data analytics to fully embrace the concept of deliberate practice principles that have created Olympic medallists and World Champions. This complex process involves creating a self-reinforcing feedback loop that automatically and systematically applies highly sophisticated mathematics and statistical techniques to optimise all the moving components, so we can manage, monitor and adjust each variable in harmony with the others to maximise profits at the minimum cost while sustaining the highest quality and brand integrity.

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